The 5 best luxury car rentals in London for living the high life!

Have those double-decker buses and the London Underground lost their charm? If you’re craving a touch of Hollywood-style adventure, it’s time for a serious upgrade to your transportation. 

Remember that iconic scene in a Bond movie, the Aston Martin gleaming under the city lights? Well, let’s go in that direction and find a set of wheels that’ll make even 007 jealous. Luckily for you, we’re about to show you how to do that – with the best luxury car rentals this city offers!

How much is the average cost of luxury car rentals in London?

The typical daily rate for renting a luxury car in London is approximately £137 per day. 
It’s important to recognise, however, that this average cost can significantly fluctuate based on the specific model of the vehicle chosen.

How we chose

  • Customer service excellence – We sought companies that provide exceptional customer service, including personalised concierge services, flexibility in booking and cancellations, and positive customer reviews.
  • Premium features and amenities – We looked for rental companies that go the extra mile, offering cars with exceptional features such as superior technology, exquisite interiors, and optional add-ons like chauffeur services.
  • Reputation – We analysed rental companies’ reputations for offering top-tier vehicles and excellent customer service.
  • Transparent pricing and policies We compared pricing structures, focusing on providers that balance affordability with flexible rental terms (daily, weekly, etc.) and straightforward booking policies.

1. Five Mile Prestige Luxury Car Hire

Five Mile Prestige Luxury Car Hire

Location: 3rd floor, 86-90 Paul St, London EC2A 4NE, United Kingdom

Contact: +44 7463 382136

Opening hours: Open 24 hours

Website

Five Mile Prestige Luxury Car Hire takes pride in its impressive collection of high-end vehicles. Their diverse fleet caters to a variety of tastes and occasions, featuring prestigious brands like Range Rovers, Land Rovers, Rolls-Royces, Lamborghinis, and Mercedes-Benz.  

They prioritise a streamlined rental process, with just three effortless steps: choosing your dream car, booking your reservation, and enjoying the ride with the added convenience of complimentary delivery and collection right at your doorstep.  

Five Mile Prestige goes the extra mile by offering 24/7 service. That’s a round-the-clock commitment we appreciate!

Pros

  • Wide selection of luxury vehicles
  • Doorstep delivery and collection
  • 24/7 customer support
  • Personalised service

Cons

  • Few reports of vehicle availability issues

Superb and exceptional service

“Thank you for the Bentley truck! Would highly recommend this first-class service. Free drop off and collection, prompt and on time I arranged this last minute with them for my birthday and couldn’t have been happier. The communication was excellent and I would use this company again.”

Jasmin Natasha, Google Review

Promises an unmatched experience

“Loved the BMW i8! Hired it for a week, top-notch service! Not like other car rental places where they are always trying to get extra charges out of you! This is the best car rental experience I’ve had in London after dealing with companies like Enterprise and Hertz, definitely recommend it!”

Jessel DHokia, Google Review

2. Starr Luxury Cars

Starr Luxury Cars

Location: Berkeley Square House, Berkeley Square, London W1J 6BD, United Kingdom

Contact: +44 20 3600 1631

Opening hours: Open 24 hours

Website

Starr Luxury Cars distinguishes itself with what may be one of the UK’s most extensive and diverse fleet of luxury vehicles. Their impressive collection spans high-performance sports cars, elegant sedans, spacious SUVs, and even sought-after electric models. 

You’ll find legendary brands like Aston Martin, Bentley, Ferrari, Lamborghini, McLaren, and Rolls-Royce, guaranteeing access to the most prestigious and desirable vehicles on the market. 

Whether you crave the thrill of driving yourself in a dream car or prefer the comfort of a professional chauffeur, they cater to your preferences.  We also like their personalised approach, which includes services like a Meet & Greet at London Heathrow Airport.

Pros

  • Extensive fleet
  • Events and special occasions
  • Chauffeur service

Cons

  • Few reports of overpriced rates

Highly recommended for car enthusiasts

“We had an amazing experience. I rented a Porsche for the weekend as a surprise for my husband and all I can say is that it was the perfect gift for a car fanatic! The service was great – from helping me choose the right car to delivery and pick up, all at very short notice. Special thanks to Andi, he was personable, went along with the surprise and offered support for the duration of the hire. I would recommend Starr Luxury Cars. The service was so good that we’re hiring again after a week!”

Patricia Macauley, Google Review

Give remarkable customer care

“I had the very professional and pleasant experience of booking twice with them. My first booking was unable to be met and my deposit and fee were fully refunded immediately despite Joe (employee) who went over and beyond to meet my request. The second booking was seamless and easy. I will most certainly use them again and many thanks to all at the company!”

Andrew Howie, Google Review

3. Lurento

Lurento

Location: 4, 90 Paul St, London EC2A 4NE, United Kingdom

Contact: +44 20 3885 0331

Opening hours: 

  • Monday to Friday – 9:00 AM to 6:00 PM
  • Saturday to Sunday – 11:00 AM to 5:00 PM 

Website

Lurento has carved a niche as a leading luxury car rental service, not just in London, but across Europe. Only their dedication to a seamless customer experience matches their extensive collection of high-end vehicles. 

Unlike some of their competitors, Lurento prioritises transparency. You’ll find guaranteed rates with no hidden fees, making the online booking process clear and secure. 

Their agile response team also always ensures you have all the necessary information, while their flexible service caters to almost any request. Whether you’re planning a long exploration or a grand entrance for a special occasion, Lurento aims to fulfil all your requirements.

Pros

  • Broad geographic service
  • All-inclusive rates
  • Technology-driven service

Cons

  • Some reports of unsatisfactory email replies

Delivers a top-tier car rental experience

“My Lurento experience has been amazing. I am a 23-year-old from Norway who rented an Audi RS3 in Florence for 3 days. I am impressed by the professional and friendly service the people at Lurento give. Every time I asked something, Lana and Nash were there to help within minutes. I was almost treated like a king. I would recommend this car rental to everyone looking to rent fine cars! Lurento is just extraordinary!”

Alexander Nissen, Google Review

Hassle-free luxury rentals

“Lurento is the best online booking for luxury cars and if you want a no-hassle experience go for it. Our Porsche Macan was delivered to the airport on time and the delivery guy waited with a name sign at the exit. An hour later George from Lurento called to check on us. Nice touch! We’ve got a brand new Macan with only 8k kms. Driving to St. Moritz was fun! No issues at all, no extras or hidden charges. The deposit was released the same day we returned the car. My family was excited and we’re coming back to St. Moritz next year.”

Alexander Nissen, Google Review

4. ROOT Luxury Cars

ROOT Luxury Cars

Location: 1st Floor, 34 Beauchamp Pl, London SW3 1NU, United Kingdom

Contact: +44 20 3877 0566

Opening hours: 

  • Monday to Sunday – 12:00 PM to 10:00 PM

Website

ROOT Luxury Cars offers a meticulously maintained fleet of the finest vehicles, including iconic brands like Rolls-Royce, Bentley, Lamborghini and Mercedes-Benz. 

But they also go beyond the usual with great customer service, even tailoring each rental to exceed your expectations. They even offer special gifts and discounts on additional bookings to make the clients’ experiences even sweeter! 

ROOT Luxury Cars also stands out for its chauffeur-driven rental options – perfect for those seeking a seamless, elegant travel experience with professional drivers.

Highly recommended for corporate needs

“Our office dealt with this company and rented several cars over the past period, every experience was spectacular, customer service was excellent, many options of luxury cars and high standard chauffeuring service. Highly recommended.”

Rose T, Google Review

Smooth sports car rental with great customer service

“The best experience in London starts from the booking to airport pick up to airport drop off. Everyone was so professional and very knowledgeable and helpful during the whole trip in London, I highly recommend them. Thanks again for the great experience at ROOT Luxury Cars.”

Mohammed Alaiwi, Google Review

5. Royal Rentals

Royal Rentals

Location: Suite 35 Berkeley Square, London W1J 5BF, United Kingdom

Contact: +44 800 772 0297

Opening hours: Open 24 hours

Website

With an arsenal of 30+ luxury vehicles, Royal Rentals transforms automotive dreams into reality. From the sleek aggression of a Lamborghini to the dignified presence of a Rolls-Royce, they cater to every taste and mood. 

Each rental includes a comprehensive package with free delivery and collection, fully comprehensive insurance, and a complete absence of hidden fees.

They use a streamlined and convenient rental process that goes beyond simply delivering the car. Our experience with them gave us a professional handover where they also equipped us with all we needed to know about the car for a safe, smooth driving experience.  

And if that weren’t enough, Royal Rentals provides 24/7 assistance, guaranteeing a seamless journey from booking to return. 

Pros

  • Wide selection of luxury vehicles
  • Partnerships with prestigious hotels
  • Wide service area

Cons

  • Few reports of poor communication issues

Fuss-free experience with impressive cars

“Big thumbs up to Royal Rentals. A ‘fuss-free’ service from start to finish. Special mention to both Adam and Kam for their excellent customer service. Hired an Audi RS6 Avant for a week on Adam’s recommendation and the car certainly didn’t disappoint. I will most definitely be seeking the services of Royal Rentals again shortly. Top job gents, top job.”

Glenn Lewis, Google Review

Trusted for work projects and personal events

“I’ve been using Royal Rentals as the go-to company for luxury car rentals, being a video director it refreshing to work with a professional company that always goes out of its way to provide a high standard of service, from wedding shoots to music videos, recently I even treated myself to a car from royal rentals for my birthday. Any occasion for them is no trouble. Highly recommended”

Enrik, Google Review

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