The 8 best luxury car rentals in London for living the high life!

Have those double-decker buses and the London Underground lost their charm? If you’re craving a touch of Hollywood-style adventure, it’s time for a serious upgrade to your transportation. 

Remember that iconic scene in a Bond movie, the Aston Martin gleaming under the city lights? Well, let’s go in that direction and find a set of wheels that’ll make even 007 jealous. Luckily for you, we’re about to show you how to do that – with the best luxury car rentals this city offers!

How much is the average cost of luxury car rentals in London?

The typical daily rate for renting a luxury car in London is approximately £137 per day. 
It’s important to recognise, however, that this average cost can significantly fluctuate based on the specific model of the vehicle chosen.

How we chose

• Customer service excellence – We sought companies that provide exceptional customer service, including personalised concierge services, flexibility in booking and cancellations, and positive customer reviews.

• Premium features and amenities – We looked for rental companies that go the extra mile, offering cars with exceptional features such as superior technology, exquisite interiors, and optional add-ons like chauffeur services.

• Reputation – We analysed rental companies’ reputations for offering top-tier vehicles and excellent customer service.

• Transparent pricing and policies – We compared pricing structures, focusing on providers that balance affordability with flexible rental terms (daily, weekly, etc.) and straightforward booking policies.

1. AZ Luxe

Location: London, United Kingdom

Contact: +44 (0)20 3904 4483 | [email protected]

Opening hours: 24/7

Website: www.azluxe.co.uk

AZ Luxe offers an unparalleled luxury chauffeur experience across London. Their ever-expanding fleet currently boasts prestigious vehicles including Rolls-Royce Phantom and Ghost, Mercedes-Benz S Class and V-Class, BMW i7, and Range Rover Autobiography P460E LWB. As a company committed to growth and innovation, AZ Luxe continually adds new, cutting-edge vehicles to their collection, ensuring clients always have access to the latest in luxury transportation. 

What sets AZ Luxe apart is their commitment to exceptional communication and customer care. They  pride themselves on rapid response times for all inquiries, whether by phone, email, or WhatsApp.  Their proactive approach includes booking confirmations, itinerary checks a week before travel, and  night-before updates with chauffeur details. 

Recently recognized as the Best Chauffeur Company in Northern Europe by The World Luxury Travel Awards, AZ Luxe caters to various needs including airport transfers, corporate events, and special occasions.

The best chauffeur service in London

“The most luxurious, professional and caring service. We arrived at the airport in the early hours of  the morning as was greeted with a very happy and welcoming member of staff who helped with our  bags straight away. He was lovely to talk to and every aspect of the service he paid attention to  detail. A car seat was waiting in the car for our baby, along with water and chargers for any devices.  He always checked we were happy with the temperature of the car and the music that was playing.  The car was spotless honestly not a bad word to say. Thank you for the amazing service and would  definitely recommend AZ luxe!” Naomi Hills, Google Review

2. Five Mile Prestige Luxury Car Hire

Location: 3rd floor, 86-90 Paul St, London EC2A 4NE, United Kingdom

Contact: +44 7463 382136

Opening hours: Open 24 hours

Website

Five Mile Prestige Luxury Car Hire takes pride in its impressive collection of high-end vehicles. Their diverse fleet caters to a variety of tastes and occasions, featuring prestigious brands like Range Rovers, Land Rovers, Rolls-Royces, Lamborghinis, and Mercedes-Benz.  

They prioritise a streamlined rental process, with just three effortless steps: choosing your dream car, booking your reservation, and enjoying the ride with the added convenience of complimentary delivery and collection right at your doorstep.  

Five Mile Prestige goes the extra mile by offering 24/7 service. That’s a round-the-clock commitment we appreciate!

Superb and exceptional service

“Thank you for the Bentley truck! Would highly recommend this first-class service. Free drop off and collection, prompt and on time I arranged this last minute with them for my birthday and couldn’t have been happier. The communication was excellent and I would use this company again.”

Jasmin Natasha, Google Review

Promises an unmatched experience

“Loved the BMW i8! Hired it for a week, top-notch service! Not like other car rental places where they are always trying to get extra charges out of you! This is the best car rental experience I’ve had in London after dealing with companies like Enterprise and Hertz, definitely recommend it!”

Jessel DHokia, Google Review

3. EG Chauffeurs London & UK Wide

Location: 239 Kensington High St, London, W8 6SN

Contact: [email protected]; +442071172905

Opening hours: 08:00 am – 20:00 pm. Driving hours 24 / 7 – 365 days a year.

Website

EG Chauffeurs offers an exemplary chauffeur service across London and the UK, catering to a wide range of travel needs, including business travel, leisure trips, airport and seaport transfers, charter services, and weddings. Their fleet comprises luxurious and state-of-the-art vehicles such as the Mercedes S Class W223, the fully electric BMW i7, the spacious Mercedes V Class, and the opulent Range Rover First Edition. Each vehicle is equipped with top-tier features, ensuring a comfortable and sophisticated travel experience.

Having personally used EG Chauffeurs for business travel, I was thoroughly impressed by their commitment to punctuality and professionalism. The Mercedes S Class W223, which I traveled in, was impeccably clean and offered an exceptionally smooth ride. The driver was courteous and knowledgeable, ensuring a seamless journey from start to finish. The option to select a fully electric BMW i7 for environmentally conscious clients is a testament to their forward-thinking approach.

For a family trip, we opted for the Mercedes V Class, and it comfortably accommodated all our luggage while providing ample space for relaxation. The driver’s friendly demeanor made the journey enjoyable for everyone, including the kids.

EG Chauffeurs’ attention to detail and dedication to customer satisfaction make them a standout choice for any travel needs in London and beyond. Their service is not just about getting from point A to point B; it’s about enjoying the journey with peace of mind and a touch of luxury.

The best chauffeur service

“The best chauffeur service we have ever used. We had a round trip from our hotel at London city airport to Harrods, our car, we chose the Bentley, was Immaculate inside and out. Our driver, the best we have ever had anywhere in the world. From the initial email right through until we were dropped of at the end of our journey the service was prompt and professional. We definitely will be using again, recommending to everyone. Thank you very much to all concerned.” — DAVEYB (via Trustpilot)

My daughter and I were well taken cared of

“My daughter and I were well taken care of during our trip to London. Our driver, Raymond, was polite and considerate; he was knowable about the sights in London. We enjoyed getting to know him during the week and were never concerned about our safety as he proved to be an expert and capable driver.” — CLAUDIA FAITH (via Trustpilot)

4. Starr Luxury Cars

Location: Berkeley Square House, Berkeley Square, London W1J 6BD, United Kingdom

Contact: +44 20 3600 1631

Opening hours: Open 24 hours

Website

Starr Luxury Cars distinguishes itself with what may be one of the UK’s most extensive and diverse fleet of luxury vehicles. Their impressive collection spans high-performance sports cars, elegant sedans, spacious SUVs, and even sought-after electric models. 

You’ll find legendary brands like Aston Martin, Bentley, Ferrari, Lamborghini, McLaren, and Rolls-Royce, guaranteeing access to the most prestigious and desirable vehicles on the market. 

Whether you crave the thrill of driving yourself in a dream car or prefer the comfort of a professional chauffeur, they cater to your preferences.  We also like their personalised approach, which includes services like a Meet & Greet at London Heathrow Airport.

Highly recommended for car enthusiasts

“We had an amazing experience. I rented a Porsche for the weekend as a surprise for my husband and all I can say is that it was the perfect gift for a car fanatic! The service was great – from helping me choose the right car to delivery and pick up, all at very short notice. Special thanks to Andi, he was personable, went along with the surprise and offered support for the duration of the hire. I would recommend Starr Luxury Cars. The service was so good that we’re hiring again after a week!”

Patricia Macauley, Google Review

Give remarkable customer care

“I had the very professional and pleasant experience of booking twice with them. My first booking was unable to be met and my deposit and fee were fully refunded immediately despite Joe (employee) who went over and beyond to meet my request. The second booking was seamless and easy. I will most certainly use them again and many thanks to all at the company!”

Andrew Howie, Google Review

5. Lurento

Location: 4, 90 Paul St, London EC2A 4NE, United Kingdom

Contact: +44 20 3885 0331

Opening hours: 

• Monday to Friday – 9:00 AM to 6:00 PM
• Saturday to Sunday – 11:00 AM to 5:00 PM 

Website

Lurento has carved a niche as a leading luxury car rental service, not just in London, but across Europe. Only their dedication to a seamless customer experience matches their extensive collection of high-end vehicles. 

Unlike some of their competitors, Lurento prioritises transparency. You’ll find guaranteed rates with no hidden fees, making the online booking process clear and secure. 

Their agile response team also always ensures you have all the necessary information, while their flexible service caters to almost any request. Whether you’re planning a long exploration or a grand entrance for a special occasion, Lurento aims to fulfil all your requirements.

Delivers a top-tier car rental experience

“My Lurento experience has been amazing. I am a 23-year-old from Norway who rented an Audi RS3 in Florence for 3 days. I am impressed by the professional and friendly service the people at Lurento give. Every time I asked something, Lana and Nash were there to help within minutes. I was almost treated like a king. I would recommend this car rental to everyone looking to rent fine cars! Lurento is just extraordinary!”

Alexander Nissen, Google Review

Hassle-free luxury rentals

“Lurento is the best online booking for luxury cars and if you want a no-hassle experience go for it. Our Porsche Macan was delivered to the airport on time and the delivery guy waited with a name sign at the exit. An hour later George from Lurento called to check on us. Nice touch! We’ve got a brand new Macan with only 8k kms. Driving to St. Moritz was fun! No issues at all, no extras or hidden charges. The deposit was released the same day we returned the car. My family was excited and we’re coming back to St. Moritz next year.”

Alexander Nissen, Google Review

6. ROOT Luxury Cars

Location: 1st Floor, 34 Beauchamp Pl, London SW3 1NU, United Kingdom

Contact: +44 20 3877 0566

Opening hours: 

• Monday to Sunday – 12:00 PM to 10:00 PM

Website

ROOT Luxury Cars offers a meticulously maintained fleet of the finest vehicles, including iconic brands like Rolls-Royce, Bentley, Lamborghini and Mercedes-Benz. 

But they also go beyond the usual with great customer service, even tailoring each rental to exceed your expectations. They even offer special gifts and discounts on additional bookings to make the clients’ experiences even sweeter! 

ROOT Luxury Cars also stands out for its chauffeur-driven rental options – perfect for those seeking a seamless, elegant travel experience with professional drivers.

Highly recommended for corporate needs

“Our office dealt with this company and rented several cars over the past period, every experience was spectacular, customer service was excellent, many options of luxury cars and high standard chauffeuring service. Highly recommended.”

Rose T, Google Review

Smooth sports car rental with great customer service

“The best experience in London starts from the booking to airport pick up to airport drop off. Everyone was so professional and very knowledgeable and helpful during the whole trip in London, I highly recommend them. Thanks again for the great experience at ROOT Luxury Cars.”

Mohammed Alaiwi, Google Review

7. Royal Rentals

Location: Suite 35 Berkeley Square, London W1J 5BF, United Kingdom

Contact: +44 800 772 0297

Opening hours: Open 24 hours

Website

With an arsenal of 30+ luxury vehicles, Royal Rentals transforms automotive dreams into reality. From the sleek aggression of a Lamborghini to the dignified presence of a Rolls-Royce, they cater to every taste and mood. 

Each rental includes a comprehensive package with free delivery and collection, fully comprehensive insurance, and a complete absence of hidden fees.

They use a streamlined and convenient rental process that goes beyond simply delivering the car. Our experience with them gave us a professional handover where they also equipped us with all we needed to know about the car for a safe, smooth driving experience.  

And if that weren’t enough, Royal Rentals provides 24/7 assistance, guaranteeing a seamless journey from booking to return. 

Fuss-free experience with impressive cars

“Big thumbs up to Royal Rentals. A ‘fuss-free’ service from start to finish. Special mention to both Adam and Kam for their excellent customer service. Hired an Audi RS6 Avant for a week on Adam’s recommendation and the car certainly didn’t disappoint. I will most definitely be seeking the services of Royal Rentals again shortly. Top job gents, top job.”

Glenn Lewis, Google Review

Trusted for work projects and personal events

“I’ve been using Royal Rentals as the go-to company for luxury car rentals, being a video director it refreshing to work with a professional company that always goes out of its way to provide a high standard of service, from wedding shoots to music videos, recently I even treated myself to a car from royal rentals for my birthday. Any occasion for them is no trouble. Highly recommended”

Enrik, Google Review

8. G&M Direct Hire

Location: Unit 13, Sovereign Park, Coronation Rd, London NW10 7QP, United Kingdom

Contact:

Main office: 02089 009574

Breakdown & recovery: 02089 009574

Other emergencies: 02089 009574

Opening hours: Monday – Sunday 09:30 – 18:00

Website

For PCO drivers in London, finding a reliable, affordable, and customer-friendly car rental service is critical to their livelihood. G&M Direct Hire, established in 2008, has emerged as one of the leading choices for PCO car rentals in the capital. With over 15 years of experience and more than 4,000 satisfied customers, the company prides itself on its commitment to excellence. Below, we’ll delve into the advantages and disadvantages of working with G&M, with a particular focus on their car rental services.

G&M offers a wide selection of PCO-approved cars, including electric and hybrid options, catering to the specific needs of today’s environmentally conscious drivers. The inclusion of electric vehicles is especially commendable as the company works towards transitioning to a fully electric fleet by 2025. This makes them a forward-thinking option for drivers looking to align with the future of sustainable transportation.

One of the standout features of G&M is their streamlined rental process, designed to reduce the stress often associated with PCO car rentals. Their focus on customer convenience allows drivers to spend more time working and less time worrying about paperwork, maintenance, or vehicle issues.

G&M consistently earns high ratings for their customer service. With a dedicated and well-trained team, drivers frequently praise the company for its responsive support, professional staff, and clear communication. This focus on customer satisfaction is a core part of their appeal.

The company offers flexible rental packages that accommodate the varying needs of PCO drivers, whether they’re looking for short-term or long-term rentals. This adaptability makes G&M accessible for both seasoned professionals and newcomers to the industry.

G&M’s vision of a fully electric fleet by 2025 reflects their dedication to reducing environmental impact. This goal resonates well with both drivers and customers who prioritize sustainability.

With over 15 years of expertise, G&M has a deep understanding of the unique challenges faced by PCO drivers. Their experience translates into reliable and well-rounded services that cater specifically to this industry.

Perfect customer service

“Perfect customer service from sultan and Mustafa appreciate you guys thanks from GM direct company staff are friendly and helpful”

They provide excellent car maintenance services

“The staff is very friendly, furthermore they provide excellent car maintenance services, in fact they call when the car needs maintenance services. I highly recommend G&M Direct Hire for PCO drivers in London.”