London is a global hub for business, media, and culture. That said, every brand here is fighting tooth and nail to get a bit of attention. And if you want to make your first splash, a viral TikTok video won’t do – you need a PR partner.
PR work with the right agency opens doors to media coverage and connects you with the right people who can help establish your image. And of course, if any crisis arises (knock on wood), they’ll also be there to help.
Doing client interviews, checking campaign impacts, and evaluating industry recognition, we found the PR agencies that rise above the rest. Here are firms with proven track records of success worth checking out now.
| How much does it cost to hire a PR agency in London? The cost of hiring a PR agency in London ranges from £1,000 to £4,000 per month. Rates depend on the services required and the scale of the business. |
How we chose the best PR agencies in London
Range of Services: We looked into whether each agency provided comprehensive PR solutions, from media relations to influencer partnerships. Both digital and traditional campaigns were considered.
Track Record: We looked into success stories and case studies to see how consistent their success was in delivering impactful campaigns. We also looked into their years of service.
Communication and Transparency: We paid attention to how agencies communicated with clients during campaigns. Regular updates, clear reporting, and honest expectations were taken into account.
Value for Money: We assessed the agencies’ rates to see if they match the quality and scale of their services. We also considered whether they offered flexible packages for small businesses, as well as long-term solutions for established brands.
1. b. the communications agency
Location: 16a Newman St
Contact: +44 845 126 2726
Opening Hours: Monday – Friday: 9:00 AM 6:00 PM
Review criteria for hypnotherapists
b. is led by highly experienced leaders and collaborates with sister agencies that help them create effective campaigns. With their partnerships, they’re able to blend inside content-creator knowledge and social media expertise in their PR work.
We also love their editorial-first approach to campaigns. This ensures that their approach is grounded in strong storytelling and relevant narratives.
With this, we can say they’re effective in emotionally-driven industries like beauty, fashion, and lifestyle.
Their client portfolio is impressive, including leading global brands such as Beauty of Joseon and Bondi Sands, among others. They also offer global PR strategies, so they’re ideal for multi-national companies.
We liked how comprehensive their services are. They offer media kits, lookbooks, press releases, and more. They match their campaigns with SEO solutions too, leveraging affiliate partnerships for online impact.
Their rates are higher than most, given their global reach and specialized niches. Smaller brands may feel a bit overshadowed too, so they may not be the best choice for startups of small to mid-size brands.
Creative thinkers
“Lovely, nurturing and supportive environment to work in with a team of smart, strategic and creative thinkers. Really amazing brands on the roster and always room to grow in my career and expand into lots of different areas of public relations”
Amy Richards | Google Reviews
Insightful and imaginative
“Insightful and imaginative agency… excellent”
Chris Wild | Google Reviews
2. JPR Media Group
Location: 14th Floor, 33 Cavendish Square
Contact: +44 7950 977765
Opening Hours: Monday – Sunday: 8:00 AM – 6:00 PM
JPR Media Group may be one of the best getaways to gain valuable, nationwide exposure. This is because they have an extensive network of media contacts across national newspapers, TV, radio, and podcasts.
Their portfolio is pretty hard to beat, even outside of London and across a global scale. They’ve worked with over 100 global brands, including luxury Swiss watchmakers, couture fashion houses, 5-star hotels, and high-profile entrepreneurs.
We find their solutions valuable for global brands, as they span from press release writing to brand strategy. They also carry out a socially conscious approach in their campaigns, which is great for cultural and sustainability-driven projects.
One of their most interesting things about them is their tech PR offering. Through this, they represent projects like VR platforms, NFT ventures, and fintech apps. As their case studies reveal, this helped brands achieve mainstream and specialist coverage.
However, their services aren’t the most accessible for smaller startups and (ironically) local London-based businesses. But it’s worth giving a try if a brand is willing to make a hefty investment.
Superb professionals
“Jessica and her Team are superb professionals with very strong links with the Press and Influencers. We have been very satisfied with JPR’s performance and I would have no hesitation to recommend them.”
Effi Tsournava DipWSET | Google Reviews
Highly recommended
“It was an absolute pleasure to work with Jessica and the team at JPR Media Group. Not only highly effective at every brief given to them, but they are also such nice people to work with. Highly recommend.”
Suthagar Rajeswaran | Google Reviews
3. Gabrielle Shaw Communications
Location: Pavilion, 81, 83 Fulham High St
Contact: +44 20 7731 8811
Opening Hours: Monday – Friday: 9:00 AM – 6:00 PM
GSC brings over 25 years of experience in the global luxury market. They specialize in advising high-net-worth individuals, family offices, and leading global brands.
With their offerings, they’re most ideal for ultra-high-net-worth individuals (UHNWIs). This is because they not only offer traditional PR services, but they also delve into areas like succession planning, philanthropy, and legacy building.
Behind their highly effective campaigns, they have a team of strategists, connectors, and marketers. This enables the theme to combine cultural insight with long-term commercial strategy.
On top of that, they have a team of planners, creatives, writers, and producers. With a wide range of skills and expertise, they’re able to scale projects efficiently while keeping costs flexible and competitive.
As for track record, GSC is nothing but impressive, with recognitions from top industry rankings like Spear’s 500 for Reputation Management and PRWeek’s Power Book.
For those who care about sustainability, it may be reassuring that they have multiple awards for Corporate Social Responsibility. To name a few, it includes the Walpole Awards and the PRCA Awards.
Considering their clientele, though, they’re not the ideal choice for businesses that are simply trying to break through with social impact.
Highly qualified and experienced
“impressed by their previous work and results! GSC delivery high quality projects and campaigns with a highly qualified and experienced team across the board”
Hermine Campbell | Google Reviews
Knowledgeable and professional
“Gabrielle’s team are knowledgeable, professional and on topic. I always look forward to engaging with team on any communications project.”
Kristen Glenister | Google Reviews
4. WHITEHAIR.CO
Contact: +44 7956 647272
Opening Hours: Monday – Friday: 9:30 AM – 6:30 PM
Whitehair is a solid choice for a wide range of businesses that want to take advantage of UK print and online media for PR work. They also have an extensive global reach, helping boost clients to grow internationally.
In particular, we liked their specialized digital experience. For this, they use SEO-focused press campaigns, often using backlink strategies and affiliate programs to improve online visibility.
We find their creative and strategic approach to be cohesive, too. We appreciate how well they combine proactive thinking with social awareness, which helps create a more accessible brand image.
Their team makes it easy to craft PR strategies that work. With account managers, clients receive proactive updates and ease of collaboration. This makes it convenient for clients who prefer being in the loop at every stage.
There’s limited coverage for highly technical or B2B industries – they’re more suited for fashion, lifestyle, and consumer-facing brands. Rates are on the premium side, but they’re more accessible for smaller brands compared to others.
A pleasure to work with
“Whitehair have been a pleasure to work with. They have supported our social media platforms for our brand launch, Decree Skincare. Creative, responsive and passionate, they immerse themselves in your brand and that comes across in the work that they do. Dr Anita Sturnham (Brand founder)”
Nuriss Skincare and Wellness Ltd | Google Reviews
Extremely supportive
“We’ve worked with Emma and her team for over 3 years now and we’ve had excellent results – coverage in high level target publications as well as key influencers. Emma and Zoja are a pleasure to work with and extremely supportive of our brand.”
Protected Species | Google Reviews
5. Luminous PR
Location: TOG, 50 Liverpool St
Contact: +44 20 3858 7107
Opening Hours: Open 24 hours
Despite being relatively younger than most PR agencies on this list, Luminous PR remains a promising choice. They have over 10 years of experience in the industry, offering services to startups, scaleups, and global brands.
One of the things that makes them unique is their team of tech PR specialists. This enables them to focus on industries such as fintech, traveltech, insurtech, and ecommerce.
For standard PR offerings, the range is comprehensive. We find them well-rounded with services like product launches, brand awareness strategies, and thought leadership.
We also liked that they have a strong experience in both B2B and B2C clients. This shows their versatility across tech sectors, making them an accessible choice for local businesses.
Their 30-day onboarding process is also fast and seamless, making it easy to integrate with brands. The results are impressive too, with many clients seeing their first media commission within 21 days.
Business outside of tech-driven sectors may not be the best fit for them, though, as they have a strong focus on tech industries. For their clientele, they’re definitely a solid choice.
Fantastic strategy
“Kirsty and the team are a dream to work with: fantastic strategy and compelling headlines/stories that media love! Their expertise stretches much further and we love their collaborative approach.”
James Gill | Google Reviews
Knowledgeable in the field
“Having now worked with Luminous for several years, we don’t hesitate to recommend them. The team are highly knowledgeable in their field – really savvy b2b and tech PR specialists that are always warm, friendly, accommodating and a pleasure to work with.”
Jonathan Dyble | Google Reviews
