Sugar rush central: What are the best sweet shops in London?

In bustling London are many enchanting havens dedicated to all things sweet and delightful. These whimsical establishments, scattered like hidden treasures throughout the city, beckon to those with a discerning sweet tooth and an insatiable craving for sugary delights. 

Wanna know more? Great! Tighten your belts (or loosen them, we won’t judge), as we navigate the maze of London’s sweetest shops. 

Hummingbird Bakery

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Location: 11 Frying Pan Alley, London E1 7HS, United Kingdom

Contact: [email protected]


Rooted in American baking traditions that have enthralled taste buds for generations, Hummingbird Bakery infuses its creations with a touch of nostalgia while embracing the desires of the modern palate. 

Now, let’s turn our attention to the stars of the show: the best sellers that have won the hearts of countless visitors. First in line is their legendary Red Velvet Cupcake. 

This divine masterpiece has a velvet texture, showcasing a harmonious marriage of rich cocoa and a delightful cream cheese frosting that delivers a perfect balance of flavours.

Next up, we have the irresistible Sticky Toffee Pudding, a moist sponge cake generously soaked in a luscious toffee sauce. The combination of comforting warmth and indulgent sweetness will leave you longing for more.

Peggy Porschen Cakes

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Location: 116 Ebury St, London SW1W 9QQ, United Kingdom

Contact: +44 20 7730 1316


Rooted in a rich heritage of baking expertise, Peggy Porschen Cakes embraces a philosophy that marries traditional techniques with innovative flavour profiles. 

Their iconic Rose and Strawberry Cake is a true showstopper. Imagine layers of moist sponge cake adorned with luscious strawberry buttercream… all crowned with exquisite sugar roses that add a touch of elegance and romance to every slice.

Another beloved favourite is the Lemon Limoncello Drizzle Cake, a citrusy delight that will transport you to sun-drenched lemon groves. This zesty creation boasts a tender lemon sponge infused with tangy limoncello syrup, perfectly balanced by a creamy lemon curd filling.


Media from ladureeuk 

Location:  1 The Mkt, London WC2E 8RA, United Kingdom

Contact: +44 20 7240 0706


At its core, Ladurée is steeped in a rich heritage that dates back to 1862. This esteemed institution was founded by Louis-Ernest Ladurée, a visionary pastry chef who combined his passion for baking with a desire to create an experience of unparalleled luxury for his patrons.

Macarons are undoubtedly the crown jewels of Ladurée’s repertoire. These delectable treats, with their delicate shells and sumptuous fillings, have become synonymous with the brand. They’re available in iconic flavours such as rose, pistachio, or salted caramel.

But Ladurée’s offerings extend far beyond macarons. Their patisserie selection boasts a cornucopia of delights like their Opera Cake with its layers of almond sponge, coffee buttercream, and chocolate ganache.

Paul A. Young Fine Chocolates

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Location: 33 Camden Passage, London N1 8EA, United Kingdom

Contact: +44 20 7424 5750


Drawing inspiration from traditional British flavours and global influences, the creations that emerge from Young’s chocolatier workshop are nothing short of extraordinary.

While it’s nearly impossible to single out a definitive bestseller amidst their myriad offerings, there are a few creations that have garnered a cult-like following. 

The Sea Salted Caramel, a delicate dance of sweet and salty, stands as a perennial favourite, earning its rightful place in the hearts of chocolate enthusiasts. 

Equally revered is the award-winning Marmite Truffle, a bold fusion of love-it-or-hate-it Marmite and smooth dark chocolate, inviting both intrigue and delight.

M&M’s World London

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Location: 1 Swiss Ct, London W1D 6AP, United Kingdom

Contact: +44 20 7025 7177


What sets M&M’s World London apart as one of the best sweet shops is not only its irresistible selection of colourful candies but also its ability to transcend the traditional confectionery experience. 

The customisable M&M’s feature prominently, allows visitors to personalise these colourful chocolate gems with messages, names, or even beloved faces.

Additionally, the iconic M&M merchandise, ranging from plush toys to clothing and accessories, adds an extra layer of delight to the overall experience.


Media from konditorcakes 

Location: 9 Bow Ln, London EC4M 9EB, United Kingdom

Contact: +44 20 7633 3333


This beloved establishment has flourished under the visionary leadership of its founder, Gerhard Jenne. Drawing inspiration from both traditional British recipes and global influences, Konditor has mastered the art of crafting exquisite desserts that marry innovation and nostalgia.

Their legendary Curly Whirly Cake demands your attention. Imagine indulging in layers of moist chocolate sponge intertwined with ribbons of luscious cream cheese frosting.

Next on the roster of Konditor’s triumphs is the iconic Magic Cakes. These marvels of confectionery mastery are crafted with meticulous precision, resulting in entrancing layers of sponge and buttercream. 

Primrose Bakery

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Location: 69 Gloucester Ave., London NW1 8LD, United Kingdom

Contact: +44 20 7483 4222


Primrose Bakery’s rise to prominence can be traced back to its humble beginnings in 2004 when two passionate bakers embarked on a mission to redefine London’s sweet scene. From the very start, their commitment to quality ingredients and artisanal techniques set them apart.

Their iconic cupcakes have achieved legendary status among London’s confectionary aficionados. These heavenly creations boast a light, moist sponge base, crowned with a generous swirl of sumptuous frosting.

Beyond their cupcakes, Primrose Bakery also boasts an exquisite assortment of cookies, brownies, layer cakes, and seasonal treats. 

Lola’s Cupcakes 

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Location: 36 Neal St, London WC2H 9LY, United Kingdom

Contact: +44 20 4586 6415


Born in 2006, this esteemed establishment was the brainchild of a passionate baker named Lola herself. Fuelled by her love for baking, Lola set out to create a haven where every confection is a work of art, lovingly crafted to perfection. 

This store is famous for its cupcakes, from classic flavours like rich chocolate and fragrant vanilla to indulgent creations like salted caramel and tangy lemon.

They also have artisanal brownies, where fudgy goodness meets a blend of textures and flavours. Plus, their crisp cookies are delicately crafted and brimming with decadent chocolate chips or enticing flavours like peanut butter and raspberry.

Rococo Chocolates

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Location: 321 King’s Rd, London SW3 5EP, United Kingdom

Contact: +44 20 7352 5857


This brand has become an iconic institution for sweets lovers. The Rococo Artisan Bars are a veritable masterpiece, meticulously composed with intriguing combinations such as cardamom-infused white chocolate or dark chocolate infused with ginger. 

These creations transcend the boundaries of conventional chocolate bars and transport you on a culinary journey like no other.

Ben’s Cookies

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Location: 38B The Brunswick Centre, London WC1N 1BS, United Kingdom

Contact: +44 20 7713 9002


The first Ben’s Cookies store was in Oxford. From there, the brand quickly gained a cult following, enchanting taste buds across the globe.

Their best seller is the gooey Triple Chocolate Chunk cookie. The heavenly marriage of dark, milk, and white chocolate creates a symphony of flavours that dance upon your palate. 

But if you prefer the classic, get the Original Chocolate Chunk cookie. This timeless delight, with its generous chunks of Belgian chocolate, strikes the perfect balance between crispness and chewiness, leaving you in a state of pure cookie bliss.

Anges de Sucre

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Location: 56-57 High St, London TW8 0AH, United Kingdom

Contact: +44 20 8068 0413


Anges de Sucre was born from the creative genius of Reshmi Bennett, a culinary visionary who dared to reimagine traditional desserts with a whimsical twist. 

Now, let me entice your palate with a glimpse of their best sellers. Let’s start with the legendary unicorn doughnut, a confectionery marvel that combines the fluffy decadence of doughnuts with a dynamic explosion of colours and flavours. 

Plus, their signature salted caramel chocolate cake is a symphony of rich, velvety chocolate layers interlaced with luscious salted caramel. It’s another must-try!

Charbonnel et Walker

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Location: One, 28 The Royal Arcade, Old Bond St, London W1S 4BT, United Kingdom

Contact: +44 20 7318 2075


Since its inception in 1875, this illustrious chocolatier has remained committed to sourcing only the finest ingredients.

We love their decadent Milk Marc de Champagne Truffle, which is a luscious fusion of smooth chocolate and the delicate essence of champagne. It’s a perfect homage to the founder of the shop: Madame Virginie Eugenie Lévy, a woman who dared to challenge conventions in her search for the finest chocolate in the world.

Godiva Chocolatier

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Location: 2, The Market, Clare Market, London WC2E 8RA, United Kingdom

Contact: +44 20 7836 8068


With a heritage dating back to 1926, Godiva has mastered the art of chocolate-making, capturing hearts and taste buds with their exquisite creations.

Their signature truffles, crafted with a velvety ganache centre and enrobed in a layer of rich chocolate, are a true indulgence for the senses. We love the classic Dark Chocolate Truffle but also adore the new ones like Raspberry.

Artisan du Chocolat

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Location: 89 Lower Sloane St, London SW1W 8DA, United Kingdom

Contact: +44 1233 505170


Among their coveted offerings, the Liquid Salted Caramels stand as a true icon of Artisan du Chocolat. The harmonious interplay of rich, velvety caramel with a delicate touch of salt creates an exquisite sensation that lingers long after the last bite.

Another exceptional creation is their Sea Salted Caramel Honeycomb, which combines the delicate crunch of honeycomb with the irresistible allure of sea-salted caramel. With every bite, you embark on a journey of contrasting textures that harmonise in a symphony of sweetness.

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