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The 7 best travel and tour agencies in London – for everything!

Let’s face it, finding the perfect London travel agency can take more work than deciphering Sherlock Holmes’s latest mystery.  From double-decker bus tours to the pageantry outside Buckingham Palace, the choices are as overwhelming as the crowds at Oxford Circus. 

But don’t fret! We’re here to reveal the top travel and tour agencies in London that will turn your travel dreams into a proper British adventure. So, grab your trench coat (and maybe an umbrella), and let’s get cracking!

How much do travel and tour agencies in London cost?

The average cost for a consultation travel and tour agency in London is  £125. 
However, it’s crucial to note that prices will fluctuate depending on the specific travel agency or agent you choose.

How we chose

  • Expertise & Specialisation – We prioritised agencies that demonstrate in-depth knowledge of London and its surroundings. 
  • Reputation We carefully considered each agency’s reputation within the industry and analysed their reviews for consistent patterns of excellent service.
  • Value & package variety – We sought out agencies offering a diverse range of tours and packages, catering to different budgets, ensuring they balance cost with unforgettable experiences.
  • Flexibility & customisation – The best agencies go beyond cookie-cutter itineraries. We looked for those who excel at tailoring trips to individual travellers’ interests and needs.
  • Customer Service – We gave preference to agencies that prioritise responsiveness and offer excellent support both before and during your trip.

1. Travel Curious

Travel Curious

Location: 3, Waterhouse Square, 138 – 142 Holborn, London EC1N 2SW, United Kingdom

Contact: +44 20 3009 2392

Opening hours:

  • Monday to Friday – 8:00 AM to 10:00 PM

Website

Travel Curious sets itself apart with its focus on highly skilled, passionate guides. Their guides are hand-picked for their ability to bring London alive and share the hidden gems and insider stories most tourists miss.  

Their tours are also designed to cater to a wide range of interests. Whether you’re drawn to the history of the Royal Family, spooky tales, or the city’s diverse culinary scene, they have specialised tours to suit your preferences. 

They even offer unique experiences like private night tours in classic London taxis and family-friendly outings. Oh, and if you care about sustainability, they should be among your top choices – they practise carbon offsetting and do forestry conservation projects!

Pros

  • Convenience
  • Diverse tour options

Cons

  • Cost

Beyond the standard tour

“Norma went above and beyond! We had an amazing day with her. She was very knowledgeable, adjusted our tour to maximise our time and adjusted because we had already seen a few places on our list and then she spent extra time with us. Her love for London shows! It was like a family member was showing us around! She was very friendly and always Considerate! I highly recommend it!!!”

Cheryl M, Google Review

The ultimate blend of knowledge and engagement

“Danny was the BEST guide we have ever had. He is so knowledgeable, his understanding and ability to convey English history and how it relates to the present is outstanding. We had 15 in our group and he made each person feel as though they were on a personal tour with him. We have travelled to many places and Danny is hands down the most exceptional guide. The tour was well planned and we saw so much without waiting in any lines.”

Mary Burmeister, Google Review

2. Travel Center

Travel Center

Location: 10-11 Percy St, London W1T 1DN, United Kingdom

Contact: +44 20 7612 0598

Opening hours:

  • Monday to Friday – 8:30 AM to 9:00 PM

Website

Travel Center has been in the industry for over 37 years, and its parent company, Moresand Ltd., enjoys a strong reputation. This track record, along with their past recognition by the London Stock Exchange Group as a fast-growing company, speaks to their success. 

It’s worth noting that they hold ATOL and IATA certifications, which ensures financial protection for your bookings – especially flights – should anything unexpected occur. 

Their services also extend far beyond London, with worldwide destinations, a variety of packages, and even specialised tours available. Best of all, booking with them tends to be hassle-free and the support is round-the-clock. Hard to beat that for convenience!

Travel Center focuses on making your experience smooth and worry-free, offering hassle-free booking and around-the-clock support so you feel cared for from start to finish.

Pros

  • Financial protection
  • Packages offered
  • 24/7 Customer service 

Cons

  • Limited flexibility

Stress-free travel and a superstar agent

“We just got back from our holiday in Thailand and we had the most amazing time!! I would recommend Travel Center to everyone and I would most definitely use them again, everything went so smoothly with perfect timekeeping! Our travel agent Elsie was fantastic, very professional, and caring and did everything I asked for(I’ve changed my mind a million times)in a very friendly manner, THANK YOU ELSIE, YOU ARE A STAR!!!”

Yordanka Smith, Google Review

Stress-free bookings and valuable travel advice

“Second time booking Jamaica with Chad, he’s honestly the best!! Always gets us good deals and is good at communicating with us. I am already planning to book two more trips with him. Our first experience last July when we booked Jamaica was smooth after we made the payments and we got our plane tickets the following day. No problems when travelling and he was very informative when it came to us applying for our visas for America.”

Alicia Massamba, Google Review

3. Trafalgar Travel UK

Trafalgar Travel UK

Location: 15 Grosvenor Pl, London SW1X 7HH, United Kingdom

Contact: You may contact them here

Opening hours:

  • Monday to Friday – 8:00 AM to 11:00 PM
  • Saturday – 9:00 AM to 10:00 PM

Website

Trafalgar is a veteran in the travel industry, boasting over 75 years of experience designing guided tours and vacations. Plus, they offer itineraries to destinations worldwide, making them a great choice for travellers with a thirst for exploring various countries.

The real reason to pick them? Trafalgar tours go beyond surface-level sightseeing. They promise unique “Be My Guest” experiences, where you get a taste of local life and culture by connecting with people in the destinations you visit. 

They also take the hassle out of planning. They handle the logistics, from transportation and accommodations to arranging expert local guides, and securing access to special events. Always nice if you’re too lazy to do that yourself!

Pros

  • Unique “Be My Guest” experiences
  • Global network
  • Range of travel styles

Cons

  • A few reports of poor communication

Beyond the tourist trail with an expert guide

“Had the best holiday with Trafalgar, saw all the sights, but also our Travel Director was amazing, he showed us loads of hidden gems and was so knowledgeable, he brought every place to life.”

Tami M, Google Review

Gateway to delicious foods and memorable experiences

“My Best of Germany trip with Trafalgar was truly the Best! We saw so many unique things in each region of Germany. The food, company, and Tour director were exceptional. I’m so glad I did this tour!”

Irina Gorskaia, Google Review

4. Berkeley Travel

Berkeley Travel

Location: Waterloo Gardens, 1-4 Milner Square, London N1 1TY, United Kingdom

Contact: +44 20 7099 0777

Opening hours:

  • Monday to Friday – 9:00 AM to 6:00 PM

Website

Led by veterans Simon Binke and Andrew Bezhenar, Berkeley Travel caters to discerning travellers seeking bespoke luxury experiences. With over 30 years in the industry, they’ve crafted hundreds of personalised itineraries for both private individuals and corporations by now. 

Whether you need a last-minute business trip or a life-changing vacation, they handle everything, from on-the-go planning to securing VIP treatment at luxury hotels through its global network. 

They also go the extra mile by securing the best routes on private jets or premium airlines, alongside coveted restaurant reservations. Expect competitive fares, luxurious upgrades, hotel credits, and other exclusive perks – all delivered with the signature Berkeley touch.

Luxury travel made seamless and personal

“I cannot fault Berkeley Travel. Communication is always smooth, and very prompt. The whole team is there to answer questions and book quickly. The insight of everyone in the team is priceless, not to mention the beautiful welcome I get literally at every hotel I’ve booked through BT. They also find rooms and exceptional accommodation at the very last minute, always a bonus for spontaneous trips! I would recommend it again and again. All in all, I’ve not been disappointed once.”

Catherine Mugnier, Google Review

Personalised travel planning with exceptional results

“We used Berkeley Travel to plan our honeymoon and had an incredible experience. They came up with an itinerary of our dreams & we were blown away. They knew exactly what we wanted and had an itinerary after just a couple of quick conversations. It was one of the best trips of our lives and they anticipated every detail based on our preferences.”

Amie-Louise Clement, Google Review

5. Evan Evans Tours

Evan Evans Tours

Location: 258 Vauxhall Bridge Rd, London SW1V 1BS, United Kingdom

Contact: +44 20 7932 8385

Opening hours:

  • Monday to Sunday – 8:00 AM to 4:00 PM

Website

Established in 1933, Evan Evans Tours is a good choice if you want crafted itineraries and reliable service. 

They offer a vast selection of tours catering to diverse interests. From iconic London landmarks and royal experiences to day trips exploring destinations like Stonehenge, Bath, Windsor Castle, and even Paris, there’s something for every type of traveller.

They’re also an option if you want to try responsible tourism, thanks to their “Make Travel Matter” initiative. This initiative allows them and their clients to minimise their environmental footprint, support local communities, and advocate for wildlife conservation. 

Pros

  • Experience
  • Wide variety of tours
  • Sustainability commitment

Cons

  • A few reports of incorrect cancellations
  • Cost

A tour with personality, history, and smooth travel logistics

“Simon was an excellent tour guide for our trip. He shared so much information about each of the stops. He has a good sense of humour that made the trip enjoyable. Jordan, the driver, was a very courteous, friendly, and safe driver. Windsor Castle was amazing. Its beauty can’t be put into words. Stonehenge was something I had wanted to see for years. Oxford came with the package tour but we enjoyed walking through the city and parts of the university. The Wendy’s Restaurant was very clean and prompt with food orders. Overall, we had a magnificent time touring Great Britain.”

Don Flores, Google Review

Gives you a packed itinerary with time to explore

“Our tour guide was Mr. Simon. He was very amusing and talked a lot about the history of each building as we passed by in downtown London. The Windsor Castle, Stonehenge and Oxford tour is an 11-hour tour with each stop, you may spend 1 hour and 30 minutes. It also includes the entrance to both Windsor Castle and Stonehenge.”

Wincen Carl Prado, Google Review

6. Wonders of London

Location: London

Contact: +44 7444 778207 | [email protected]

Opening hours: 24 hours

Website

Wonders of London is a prominent travel agency specializing in walking tours around London. The company offers an array of free and private themed walking tours, with a focus on promoting London’s rich culture and history.

What’s great about Wonders of London is that they offer numerous free walking tours with themes such as Harry Potter, Jack the Ripper, Royal Westminster, and Street Art & Graffiti. This variety caters to different interests and attracts a broad audience.

Furthermore, the availability of free tours makes it accessible for tourists on a budget, providing high-quality experiences without financial commitment.

Unlike others, private tours can be customized according to the client’s preferences, including the duration and theme of the tour. This flexibility allows for a tailored experience. Beyond walking tours, the agency also offers private tours in museums like the British Museum and the National Gallery, as well as excursions to destinations outside London, such as Stonehenge and Oxford.

Private tour prices are competitive, starting at £120 for a 2-hour tour. They even offer discounts for student groups to further enhance affordability.

Adding onto this is that the clear and upfront pricing structure truly helps customers make informed decisions without hidden costs.

Tours on public holidays incur an additional 50% fee, which can significantly increase the cost for customers.

Pros

  • Wide Range of Free Tours
  • Customizable Private Tours
  • Competitive Pricing

Cons

  • Additional Fees on Public Holidays

“That was AWESOME …. and then some! Thank you, Vincent for an excellent guided walking tour of Mayfair Christmas lights. Your knowledge of the area, its history and its quirks made the tour so much more than was advertised. Your personal brand of humour kept me attentive and interested. THANK YOU, sincerely. Five stars without a doubt ***** Happy Holidays and enjoy the festivities 🌲🐾🌱💞”

“We went on the Jack the Ripper tour, and we found the guide very informative. Indeed, it was quite enjoyable and fascinating to hear about the way people lived in those days.”

“Such an amazing tour! Our guide (Shiv) was very knowledgeable and had a great sense of humour. His love and passion for history was very clear and was the main reason this tour was so great. Definitely recommend!”

7. Silent Disco Walking Tours

home-page-travel-and-tours-london

Location: 2 Greater
London
W1T 1NR

Contact: 02071268286 | [email protected]

Opening hours: Contact for more information

Website

Silent Disco Walking Tours offers a unique and lively way to explore London through themed walking tours that combine sightseeing with music and dance.

Participants wear special silent disco headsets that allow them to immerse themselves in the experience while being guided by entertaining hosts.

We think that the concept of combining a walking tour with silent disco elements creates a one-of-a-kind experience that is both entertaining and memorable. Participants can dance and sing along while exploring iconic locations in London!

Many consistently highlight the charisma and energy of the tour guides. Whether it’s a drag queen or a passionate local, the hosts bring humor and enthusiasm, making the experience more enjoyable and immersive.

We like how the tours provide an excellent opportunity to connect with fellow participants. The shared experience of dancing through the streets fosters a sense of camaraderie, making it ideal for group outings, celebrations, or even solo travelers looking to meet new people.

In light of the current cost of living crisis, Silent Disco Walking Tours aims to remain accessible, offering a fun and affordable alternative to traditional sightseeing.

We think that this commitment to affordability makes it a great option for budget-conscious travelers.

Themed tours cater to various interests, allowing participants to choose a tour that resonates with them. Whether it’s a musical journey or a more tailored experience, there’s something for everyone!

Pros

  • Unique Experience
  • Engaging Hosts
  • Social Atmosphere
  • Affordability
  • Flexible Themes:

Cons

  • Operating hours unavailable

“Thank you so much for a fantastic tour! Would 100% recommend to any theatre fan! Lovely thing to do on a Sunday afternoon after a Saturday night theatre trip.

“Quite simply the BEST experience I’ve ever had in London!! Started off a little self-conscious but the tour guide (drag queen stood in last minute) and Juliet soon got us totally immersed and it was so much fun! Love love love it and will be back!!”

“Simply the best! Had the most fabulous, hilarious & all-round fun time on this tour, dancing & singing through the streets of London to all the big musical numbers. Such a great vibe from our host – even the general public couldn’t help but join in along the way. If you want something fun, affordable and a bit different to do in London, I would thoroughly recommend this silent disco walking tour!”

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