A friend of mine recently started his own business and quickly ran into a familiar roadblock: writing content for his site that actually works. He asked if I could help, but between my own projects and deadlines, I knew I couldn’t commit long-term.
Plus, writing marketing copy isn’t exactly my strong suit.
So, I pulled in the rest of my team at Wunderlust London to help find a solution. We researched and reached out to some freelance writers in London, looking for those who could capture a brand’s voice and deliver copy that converts.
Now, I’m sharing our shortlist of the best—because if my friend needed it, chances are you might too.
How much does a freelance writing service cost in London?
A freelance writing service in London normally ranges from £0.04 to £1 per word, depending on the type of service. Some writers charge an hourly rate of £20 to $200.
How we chose the best freelance writing services in London
- Quality of service: We looked for freelance writers who garnered favourable online testimonials. We also interviewed some of their past clients to verify further if they deserve a spot on this list.
- Communication: We searched for freelance writers who can establish clear communication with their clients, especially when explaining their process.
- Value for money: All freelance writers on this list offer quality writing services at a reasonable cost.
- Range of services: All freelance writers on this list provide a range of writing services, such as SEO blog writing, website copywriting, and more.
1. Caroline Gibson
Address: The Studio, 18 Maze Rd, Richmond
Phone: +44 7957 567766
Business hours:
- Mon-Fri: 9 AM – 6 PM
Caroline Gibson was an in-house copywriter for over five years before leaving the agency world and starting her freelancing journey. Since then, she has never looked back and has kept going for over 25 years.
We were really impressed by how highly her clients talk about her. Many praised her
Ability to adapt to different industries with ease.
We think this is primarily because she has worked in at least 17 industries ever since she started freelancing, including retail, telecoms, and education. This is an amazing number for a solo writer!
What also stood out to us was her wit and knack for capturing the exact brand voice of most of her clients. This is not a small feat, especially when each industry has its own tone, jargon, and audience.
It’s just a bummer that she doesn’t usually work with start-ups unless they have a business-like budget.
An absolute joy to work with
“Caroline has been an absolute joy to work with. This is my second time getting her help with copy for our website re-design. From the start of the project, she took the time to understand our industry and business, which was great to see. Throughout the project she has been easy to get hold of, delivering on time, and to an outstanding quality. Even when he had to make amendments late after the project had finished, she had no problem in helping me with those. I would recommend anyone who is looking to improve the content of their site, and achieving a consistent brand tone of voice to use Caroline’s services. I look forward to working with you again soon. Thank you!”
-James Bhardwaj, Google Review
Outstanding work
“I wanted to express my heartfelt gratitude for your outstanding work, collaboration, and unwavering enthusiasm in making our award-winning publication truly excellent. Your contributions have consistently exceeded our expectations, and the dedication you bring to each project is evident in the exceptional quality of the final product. Your creative expertise, attention to detail, and ability to capture the essence of London Hilton on Park Lane and its offerings have been invaluable. On behalf of myself and the whole hotel team, we want to express appreciation for everything that you do.”
-Aimee Sieczko, Google Review
2. Let ME Write
Address: 41 Heddon Ct Ave
Phone: +44 7789 928530
Business hours:
- Mon-Wed: 9 AM – 5 PM
- Thu-Fri: 9 AM – 1 PM
Michelle, the creative freelance copywriter behind Let ME Write, boasts over two decades of experience in finance and accounting.
It’s rare to find someone stay so committed to a niche they’re passionate about for such a long time. We think that’s mainly why her writing packs a lot of knowledge.
We found her a great fit for accountants, financial advisors, and mortgage brokers who want content that’s both engaging and industry-accurate.
Former clients we spoke to praised how hardworking she is. One person told us that Michelle took her time to understand his business and tone of voice. This attitude is a strong indication of Michelle’s eagerness to know her client’s brand.
It’s also impressive that she offers six writing services despite her being a solo writer. She can do SEO blog writing, website copywriting, and more.
Just a small heads up, though, that she’s harder to reach on Thursdays and Fridays, as she’s only available until early afternoon during those days.
Has a natural way with words
“I would highly recommend Michelle for copy writing as she has a natural way with words and is always happy to share her knowledge and expertise. Michelle undertook a complete LinkedIn review for me, re-writing my headline and about page as well as offering tips and advice on where I can improve further. As part of my LinkedIn review package she has also wrote 5 reusable posts for me and I am absolutely delighted with them. Coming from a corporate world, my tone in the past has been fairly formal and I was struggling to input my personality into my posts. Michelle has been able to write with a fresh and light-hearted approach which still manages to get the message across and reflects my personality, I hope I can continue to do your work justice. In fact, I was so impressed with Michelle’s work she has also written a few blogs for me too! Thank you so much Michelle!”
-Keeley Brown, Google Review
Prompt and creative response
“We asked Michelle to write some copy for a social media post for a brain tumour research charity of which I’m a Trustee, and we were very grateful for Michelle’s prompt and creative response. It attracted much positive reaction and we will definitely be using Michelle’s services again in the future. Thanks again from all at In Sue’s Name.”
-Jeremy Silverstone, Google Review
3. Copywriter Collective – London
Phone: +44 20 3695 1378
Business hours:
- Mon-Fri: 9 AM – 5:30 PM
If you want access to more than one experienced freelance writer, we highly recommend Copywriter Collective. This boutique copywriting agency has been helping businesses grow online traffic worldwide for over 20 years.
What we really appreciate about them is how quickly they responded to every question we sent. It only took a day to learn about almost all the details we need to know about their business.
One standout fact is that they provide freelance writing services in nine languages. The best part is that all of their writers have at least 10 years of experience, so clients are not just getting native-fluency but also high-quality content.
The range of industries they work in is also impressive. They work in beauty, healthcare, entertainment, and six more industries.
One complaint we heard from their customers, though, is that there’s a difference in performance when they hired a new writer. Still, they noted that the agency consistently tried to deliver the results they were aiming for.
Responsive, professional, and well-organised
“I’ve been working with CC for a few years now and they are always responsive, professional, and well-organised. Oh yes – and they know some great copywriters too…”
-Mark H, Google Review
The standard is very high
“A fantastic way for anyone in marketing or advertising to find great copywriters – and the standard is very high. Proud to be a part of it.”
-Simon Sinclair, Google Review
4. Laurence Blume
Address: 27 Cecil Rd
Phone: +44 7931 346398
Business hours:
- Mon-Sun: 8 AM – 8 PM
Before becoming a freelance writer, Laurence had been in the advertising world for over 18 years. With this number of years of corporate experience, he was well-equipped with knowledge at the very start of his self-employment journey.
We love that he’s available seven days a week. This allowed one of our team members to talk to him on the weekend, which is a huge plus when weekday schedules are packed.
Clients we talked to often praised him for his professionalism. They told us that he never failed to give timely updates throughout the writing process, which we think is very important in building trust between the two parties.
What sealed his place on the list, though, was his versatility. He’s successfully worked with at least 18 industries. This feat can only be done by a seasoned writer with decades of experience.
That said, he’s fully booked most of the time. So, contact him as soon as possible if you want to work with a highly professional freelance writer for your upcoming project.
More than just a copywriter
“I searched for the best copywriters in the world, Laurence’s name was on several of these lists, and after working with him I am not surprised at all. He is more than just a copywriter in that he adds valuable strategic input around the big picture. He has decades of experience writing for some of the biggest brands in the world, and that comes through in the tremendous quality of his copywriting. He was extremely easy to collaborate with, and a true professional from start to finish. I highly recommend him without reservation.”
-Ryan Renteria, Google Review
Can’t fault his level of professionalism
“Laurence was the copywriter for my new Voiceover website. Initially, He was very quick to respond to my inquiry and followed up with a call. After some negotiating we agreed on a fee that was probably slightly below what he normally takes (thank you!) and off he went. The first draft came very quickly. It was exceptionally well written, however Laurence missed the mark slightly with the overall message. No one’s fault, misunderstanding it seemed. Laurence was very quick in collecting the missing info and rectified everything within 24h. The second draft was exactly what I wanted. Genuinely elated at the final result! Can’t fault his level of professionalism and copywriting quality would definitely use again.”
-Alexander Devrient, Google Review
5. Jim Morrissey
Address: The Grn, Twickenham
Phone: +44 7770 988880
Business hours:
- Mon-Fri: 9 AM – 6 PM
One of the key strengths of Jim Morrissey is his over two decades of relevant experience in sales and marketing. With this experience, it’s no surprise he knows how to write content that gets people to take action.
The feedback on him is consistently positive, both in online testimonials and in the remarks from his past clients. Many highlighted not only his skill but also his strong work ethic, which they say makes working with him very easy.
When it comes to writing services, he offers at least seven—not bad for a solo writer. Some of them are product description writing, website content writing, and brief writing.
During our consultation, one of our team members was surprised to learn that Jim also provides basic website design. This makes him a convenient one-stop shop for small businesses that just need a straightforward, functional site.
The only limitation is that Jim doesn’t take on projects in the fashion or beauty industries. If your business falls into either category, you’ll need to look elsewhere.
Professional, knowledgeable, and helpful
“Top marks and a top bloke. Jim helped me to make sense of my website copy. I found him to be professional, knowledgeable and helpful. He took time to understand my requirements and goals and made sure that we had several discussions along the way to make sure that things were on target. I have no reservations in recommending his services and will most definately use his services again in the future.”
-Dan Baillie, Google Review
Highly recommended
“Jim is one of the friendliest and most helpful guys you could ever have the pleasure of working with. Really did a great job with what I required from him. Plus, he helped me in numerous other aspects which I don’t think many other copywriters would have done. Highly recommended and Jim will definitely be part of my future projects. On top of this, he’s great to have on board when chatting about marketing in general for brainstorming and sounding out ideas.”
-Tarun Nayyar, Google Review
