10 Best Mortgage Brokers in London 

LDN Finance and LDN Private Clients

AS Financial Central London Mortgage Broker

Habito

Rose Capital Partners – Mortgage Advisors London

Bennison Brown Mortgages

Simple Fast Mortgage

Coreco

Private Finance LTD

Fitch-&-Fitch

Your Mortgage Experts

How We Picked the Top Mortgage Brokers in London

  • Accessibility: We checked how easy it is to set an appointment and ask questions. We looked at their operating hours and overall responsiveness. 
  • Expertise: We scrutinised the record of the mortgage brokers, their efficiency, and their experience. We made sure that these brokers are the best in the field. So rest assured that your hard-earned money will be well-spent.
  • Professionalism: We know that at the heart of every mortgage is the client’s desire for a house. So we also looked at how they treat their clients, their values, and how they communicate. We hand-picked mortgage brokers that have empathy for their clients.
  • Client Satisfaction: Finally, we chose mortgage brokers that are tried and tested. We checked client reviews to gauge their overall efficiency and quality of their services. 

1 LDN Finance and LDN Private Clients

Website: https://ldnfinance.co.uk/

Address: 2nd Floor, 8-9 Well Court, London, EC4M 9DN

Contact Details: 02039039875; [email protected]

Operating Hours: By appointment basis

Consumer Rating: A+

Google reviews score5/5
Trustpilot reviews score5/5
Facebook reviews score5/5
Total reviews5/5
Score consistency5/5

Our Rating: A+

Client Satisfaction5/5
Accessibility5/5
Operating Hours5/5
Responsiveness5/5
Expertise5/5
Efficiency 5/5
Years of experience5/5
Professionalism5/5

Pros

  • Easy to arrange calls
  • Reasonable pricing
  • Provides great advice
  • Very accessible

Cons

  • No promos at the present

We recently had the pleasure of working with LDN Finance, and our experience was nothing short of exceptional. As a multi-award-winning mortgage brokerage, LDN Finance demonstrated expertise across a broad spectrum of mortgage lending services, from residential and high-value mortgages to commercial and specialist property finance. Their team’s deep knowledge and professionalism were evident throughout our entire process.

One aspect that truly stood out to us was their dedicated later life lending team, which offered insightful advice on lifetime mortgages and equity release solutions. Their ability to provide tailored, whole-of-market products ensured we received the best possible options to meet our unique financial needs.

In addition to their comprehensive mortgage services, LDN Finance excels in offering personalized advice on personal protection insurance for both individuals and businesses. Their approach is refreshingly client-focused, with a clear commitment to delivering five-star, Trustpilot-rated service.

What impressed us most was their renowned customer service. The team at LDN Finance consistently went above and beyond to assist us in navigating the complexities of the London property market. Their award-winning customer service and dedication to their clients set them apart from other mortgage brokers.

For anyone seeking expert mortgage advice or financial solutions, LDN Finance is a standout choice. Their global reach and exceptional service make them a top recommendation for anyone looking to achieve their property and financial goals. We are thoroughly impressed and grateful for the outstanding support we received from the LDN Finance team.

2 AS Financial Central London Mortgage Broker

AS Financial Central London Mortgage Broker

Website: https://as-financial.com/

Address: 10-16 Elm Street London WC1X 0BJ

Contact Details: +44 20 3301 6690

Operating Hours: Monday-Saturday (9 AM to 5:30PM); Closed on Sundays

Consumer Rating: A

Google reviews score5/5
Trustpilot reviews scoreN/A
Facebook reviews scoreN/A
Total reviews5/5
Score consistency3/5

Our Rating: B+

Client Satisfaction5/5
Accessibility4/5
Operating Hours4/5
Responsiveness5/5
Expertise5/5
Efficiency 5/5
Years of experience5/5
Professionalism4/5

Pros

  • Easy to arrange calls
  • Well-designed website
  • Provides great advice
  • Very accessible
  • Big team
  • Has a lot of services offered

Cons

  • Closed during Sundays
  • Slower response to online forms

What we love about AS Financial is that they aim to build long-term relationships with their customers. They know how to handle interactions with their clients really well, based on our experience. 

They really hold your hand by giving insight and advice before, during, and after the process. So you never had to worry about where you are in terms of the application.  

They’re communicative and give frequent updates, which we really appreciate. The process is very organised. 

They offer services ranging from contractor mortgages, first-time buyers, remortgages, buy-to-let mortgages, new build mortgages, mortgages for foreign nationals, limited company mortgages, and live/work unit mortgages.

Located in Central London in between King’s Cross St. Pancras, Russell Square, and Chancery Lane, it’s easy to access their offices via the tube. It’s convenient because they’re easy to find and go to. 

We all know that sorting a mortgage can be arduous, especially for those that will apply for the first time. However, AS Financial’s speed in executing and producing the principal and final offer is very reassuring, from what we’ve seen. 

Their website is also very user-friendly. If you need to access your documents, you can easily do so through their “vault”. 

Based on our experience, however, it’s faster to get a response if you call them to inquire rather than using the online form. 

3 Habito

Habito' Homepage

Website: https://www.habito.com/

Address: 14 Gower’s Walk, London E1 8PY

Contact Details: +44 330 223 0996

Operating Hours: Monday (9AM to 9PM); Friday (9 AM- 5PM) Closed on weekends

Consumer Rating: B+

Google reviews score4.2/5
Trustpilot reviews score4.7/5
Facebook reviews score4.7/5
Total reviews4.5/5
Score consistency4/5

Our Rating: B

Client Satisfaction4/5
Accessibility5/5
Operating Hours5/5
Responsiveness5/5
Expertise4/5
Efficiency 3/5
Years of experience5/5
Professionalism4/5

Pros

  • Website is easy to use
  • Free-of-charge for mortgage applications
  • Wide range of mortgage lenders
  • Online-first application
  • Lots of tools available in their website
  • B-corp

Cons

  • Some delays in the follow-up
  • Closed on weekends

Habito is very innovative, from what we’ve seen. They provide an online-first application, which is very convenient. 

Based on our experience, they really scour the whole market for mortgages that could apply to you.They get to know you as a customer and your specific needs to help you better. 

They’re easy to talk to and are very professional. We like how hands on they are during the whole process. 

We like that they have a responsive chatbot on their website that could connect you to a Habito representative. However since they have a lot of customers, we noticed that there are delays in getting back to us. 

We found that although the initial process was fast, the follow-up was somewhat poor. We understand that because of the ease-of-use of their service, they have a lot of customers to cater to. 

So that’s something to take into account. 

Still, we do like that they have automated processes in place, making processes seamless and faster. They were actually even voted as the Best Mortgage Broker at the British Bank Awards. 

They are also a B-corp which is a designation that a business is following strict standards of performance, accountability, and transparency. So it reassures us that they’re good at what they do. 

If you need help with other factors included in buying a home such as surveying and legal work, they can also help with that through their premium service. We find this very convenient and hassle-free overall. 

We find that their premium service is especially helpful for first-time buyers, since usually they need more guidance on the processes involved in buying a home. 

They are also offering their own mortgage product called Habito One, which is a fixed for life mortgage. We like that they have options like these for different sets of needs. 

Overall, we find their whole process to be very intuitive, customer-friendly, and definitely worth a spot on our list. 

4 Rose Capital Partners

Rose Capital Partners' Homepage

Website: https://rosecp.co.uk/

Address: Berkeley Square House Berkeley Square London W1J 6BD

Contact Details: +44 20 7935 7866

Operating Hours: Monday-Friday (8 AM to 6 PM); Closed on weekends

Consumer Rating: B+

Google reviews score4.9/5
Trustpilot reviews scoreN/A
Facebook reviews score5/5
Total reviews4.9/5
Score consistency4/5

Our Rating: B+

Client Satisfaction5/5
Accessibility4.5/5
Operating Hours4/5
Responsiveness5/5
Expertise4.5/5
Efficiency 4/5
Years of experience5/5
Professionalism5/5

Pros

  • Website is easy to use
  • Big team
  • Application is easy
  • Outstanding support from experts
  • Have a lot of services offered

Cons

  • Slow response on their online form
  • Closed on weekends

We like Rose Capital Partners because they are very professional and knowledgeable about mortgages and it really shows. Their expertise is apparent in the efficiency and quality of their services. 

They were also very receptive to questions. They’re not intimidating so it’s easy to inquire about the processes. 

They make everything simpler, which is great especially for first time home buyers. We also appreciate their timely updates and follow-ups. 

They make sure to notify you should there be hiccups along the way so expectations are set. They make sure you’re not in the dark about your application. 

From our experience, they’re easily reachable so you really feel that they are guiding you all throughout the process of your mortgage. They also have their team members’ contacts available on their website, so you are able to reach them directly and easily. 

We also like that one of their company’s goals is to help clients be mortgage-free as soon as possible. They’re very empathetic that finances play a role in overall wellbeing, so they really put in the effort to make things simpler and easier. 

They can help with first time buyer mortgages, buy to let mortgages, home movers mortgage, remortgage, and even specialist mortgages like self-employed mortgages and UK expat mortgages, among others. 

They have vast experience with different cases so it really reassures us that they can adjust to different needs and specialisations. Overall, we find them to be a very dependable mortgage broker. 

5 Bennison Brown Mortgages

Bennison Brown Mortgages' Homepage

Website: https://bennisonbrownmortgages.co.uk/

Address: 149c Manchester Rd, London E14 3DN

Contact Details: +44 20 7427 6067

Operating Hours: Monday-Friday (8 AM to 7:30PM); Saturday (9 AM to 5 PM) Closed on Sundays

Consumer Rating: B+

Google reviews score5/5
Trustpilot reviews score4.6/5
Facebook reviews score5/5
Total reviews4.9/5
Score consistency5/5

Our Rating: B+

Client Satisfaction5/5
Accessibility4/5
Operating Hours5/5
Responsiveness5/5
Expertise4/5
Efficiency 4/5
Years of experience5/5
Professionalism5/5

Pros

  • Big team
  • Application is easy
  • Outstanding support by the experts
  • Very affordable fees

Cons

  • Slow response on their online form
  • Fewer services offered compared to other competitors

Bennison Brown Mortgages have built a strong reputation as mortgage brokers. After trying out their services ourselves, it wasn’t hard to see why that’s the case. 

For one, they really make it a point to guide you through every step of the process. Your case manager would give frequent updates, follow ups, and make sure you’re always in the loop. 

They would even personally call you when your mortgage is approved. We like this personal touch to their services, they really make you feel like it’s a partnership. 

What we love about Bennison Brown is that they offer very affordable fees as well. So it’s great if you’re on a strict budget. 

To be specific, they charge a £100 application fee which is payable once your application is due to be submitted to the lender. They will also call you in order to inform you about the details before they submit your mortgage.

Then they offer a broker fee of £480 once they secure your final mortgage offer. We like that all these prices are upfront and there are no hidden fees. 

They also make sure to be available as much as possible. You can email them or call them when it’s outside their available time, so you can reach out if there are pressing concerns. 

They’ll walk you through the whole process, even with issues with banks. We know firsthand how that can be stressful and we’re relieved that Bennison Brown makes it so much simpler. 

We did notice that some of their online services are not available, such as their mortgage finder. The FAQs section is also not available. 

Their website is pretty outdated, making it hard to look through their services. So that’s something to consider. 

Their range of services is also not as extensive compared to competitors. So if you’re looking for something in particular, it might be best to check out the other mortgage brokers on our list. 

6 Simple Fast Mortgage

Website: https://simplefastmortgage.com/

Address: London, United Kingdom

Contact Details: 03330902025

Operating Hours: Monday-Saturday (9:00 AM to 5:30PM); Closed on Sundays

Consumer Rating: B+

Google reviews score5/5
Trustpilot reviews score4.5/5
Facebook reviews score5/5
Total reviews5/5
Score consistency5/5

Our Rating: B+

Client Satisfaction5/5
Accessibility4/5
Operating Hours5/5
Responsiveness5/5
Expertise5/5
Efficiency 4/5
Years of experience5/5
Professionalism5/5

Pros

  • Efficient Mortgage Processing
  • Competitive and Transparent Rates
  • Exceptional Attention to Detail
  • Personalized and Caring Service

Cons

  • Busy during peak days

Simple Fast Mortgage is, without a doubt, a stellar choice for anyone navigating the labyrinth of the mortgage market. From the moment we engaged their services, we felt as though we had entered the express lane of the mortgage world.

Our journey with Simple Fast Mortgage was like a well-choreographed symphony—every note struck with precision and purpose. Their efficiency is a masterclass in streamlining the often convoluted mortgage application process. No unnecessary detours, just a smooth, straight path to homeownership.

Quality is the crown jewel of their service. We were left in awe of the thoroughness of their work. It’s as if they have an insatiable appetite for detail, leaving no stone unturned. They are the Michelangelos of the mortgage world, sculpting mortgage deals that are works of art.

And then there’s the cost. Simple Fast Mortgage gives frugality a good name. Their rates are a breath of fresh air in the financial world—like finding a crisp hundred-dollar bill in your old jeans pocket. They’ve managed to combine affordability with excellence, a feat that’s nothing short of alchemy.

In an industry often mired in jargon and ambiguity, Simple Fast Mortgage offers clarity and transparency. They are like the beacon in the dark waters of mortgage confusion, guiding you safely to your financial shore.

The speed with which they operate is truly remarkable. Our mortgage process went by so quickly that we barely had time to finish our celebratory dance. Their “Simple” and “Fast” moniker is more than just a catchy name; it’s a promise they diligently uphold.

Unfortunately, they don’t offer promos yet. We advise checking their website for other affordable deals.

7 Coreco

Coreco' Homepage

Website: https://www.coreco.co.uk/

Address: 117-119 Houndsditch, London EC3A 7BT

Contact Details: +44 20 7427 6067

Operating Hours: Monday-Friday (8:30AM to 6 PM)  Closed on weekends

Consumer Rating: B+

Google reviews score4.9/5
Trustpilot reviews score4.9/5
Facebook reviews score4.7/5
Total reviews4.8/5
Score consistency5/5

Our Rating: B

Client Satisfaction4.8/5
Accessibility4/5
Operating Hours3/5
Responsiveness5/5
Expertise4/5
Efficiency 3/5
Years of experience5/5
Professionalism4/5

Pros

  • Big team
  • Website is easy to use
  • Lots of services offered
  • Very affordable fees

Cons

  • Reports of mistakes in process
  • Slower response on online form

Coreco is an award-winning company and is known for their efficient and reliable services as mortgage brokers. We were eager to try them out ourselves and were impressed by their level of care and ease of process. 

This must be why they won the 2021 MI Awards Best London Broker and 2019 Mortgage Strategy Best Overall Broker awards. They’re really passionate about what they do and it shows. 

These awards are a testament to their expertise and it’s really reassuring. They are very hands-on through the whole process and are communicative, which we really like. 

They are also transparent about their fees in general, so you don’t have to worry about hidden fees sneaking up on you. They charge £495 as the first part of their fee. 

If there’s any remainder, it will be collected when the mortgage completes.

We like their steady and consistent guidance every step of the process. From the first consultation where they’ll identify areas they can help you with, up to the full mortgage application being completed and submitted to the lender, they’ll be there. 

Their team is also very approachable and accommodating. They really seem to value their clients, from what we’ve seen. 

They’re very understanding and empathetic to the different situations of their customers. Mortgages can be daunting and it’s refreshing to have someone guide you through the process with no judgement. 

There are a few reports of mistakes in the application from previous clients. Although these are speedily dealt with, from what we’ve seen, it’s still something to take into consideration. 

Just a tip, booking a consultation is faster when you do via phone compared to using the online form. 

8 Private Finance Ltd

Private Finance's Homepage

Website: https://www.privatefinance.co.uk 

Address: 29 Lincolns Inn Fields, London, WC2A 3EG

Contact Details: 0800 980 8777 | [email protected]

Operating Hours: Monday – Friday: 8:30 AM to 5:30 PM ; 24/7 Phone Service for new inquiries and support

Consumer Rating: B+

Google reviews score5/5
Trustpilot reviews score3.7/5
Facebook reviews scoreN/A
Total reviews4/5
Score consistency3/5

Our Rating: B+

Client Satisfaction4/5
Accessibility4/5
Operating Hours4/5
Responsiveness5/5
Expertise5/5
Efficiency 4/5
Years of experience5/5
Professionalism5/5

Pros

  • Diverse Mortgage Expertise 
  • Holistic Financial Advice Given 
  • Excellent Professional Availability and Accessibility

Cons

  • Rates are not available online

Private Finance Ltd specializes in a wide range of mortgage lending, from mainstream mortgages to complex and specialist mortgages. Additionally, they offer advice on protection and arrange household insurance.

In addition to mortgage services, the company offers expert advice on protection and household insurance. This holistic approach ensures that clients receive comprehensive guidance to safeguard their financial interests and properties.

Their availability to clients throughout their property journey, not just when they’re ready to purchase. This accessibility can be invaluable for clients who seek ongoing support, whether they’re exploring borrowing potential or assessing property investment ideas.

Note though that rates and consultation fees aren’t readily available on their website so interested clients may need to inquire with them on this matter beforehand.

In conclusion, Private Finance Ltd offers mortgage brokerage services with a focus on expertise and a holistic approach to financial guidance. Their availability throughout the property journey and commitment to helping clients make informed decisions are notable aspects of their service.

9 Fitch & Fitch

Fitch & Fitch's Homepage

Website: https://www.fitchandfitch.co.uk/ 

Address: 37th Floor, 1 Canada Square, Canary Wharf, London E14 5AA

Contact Details: +44 (0)207 859 4098

Operating Hours: Contact for more information 

Consumer Rating: A

Google reviews score5/5
Trustpilot reviews scoreN/A
Facebook reviews score5/5
Total reviews5/5
Score consistency5/5

Our Rating: A

Client Satisfaction5/5
Accessibility4/5
Operating Hours4/5
Responsiveness5/5
Expertise5/5
Efficiency 5/5
Years of experience5/5
Professionalism5/5

Pros

  • Experienced and Knowledgeable Team
  • Independent Advice
  • Wide Network of Lenders
  • Friendly and Transparent Service

Cons

  • Operating hours unavailable 

Fitch & Fitch boasts a team of experienced mortgage brokers with a wealth of knowledge in the industry. 

We think their expertise allows them to navigate the intricacies of various mortgage requirements.

As independent mortgage brokers, Fitch & Fitch are not tied to any specific lender. 

This independence enables them to offer unbiased advice and find the most suitable mortgage solutions tailored to individual client needs.

Collaborating with a comprehensive range of UK mortgage providers, including investment banks, private banks, and high street names, we like that Fitch & Fitch can explore a diverse set of options to secure the most favorable terms for clients.

We praise Fitch & Fitch for their friendly and transparent approach. 

The team is known for providing clear explanations, making the mortgage process understandable, especially for first-time buyers.

10 Your Mortgage Experts



Website: https://yourmortgageexperts.co.uk/

Address: 28 Sutherland Avenue, London, W9 2HQ

Contact Details: 020 8154 1111

Operating Hours: Contact for more information

Consumer Rating: A

Google reviews score5/5
Trustpilot reviews scoreN/A
Facebook reviews score5/5
Total reviews5/5
Score consistency5/5

Our Rating: A

Client Satisfaction5/5
Accessibility4/5
Operating Hours4/5
Responsiveness5/5
Expertise5/5
Efficiency 5/5
Years of experience5/5
Professionalism5/5

Pros

  • Experienced Leadership
  • Expert Advice Tailored to Your Needs
  • Wide Range of Lenders and Products
  • Seamless and Hassle-Free Process

Cons

  • Operating hours unavailable 

Your Mortgage Experts is led by Luca Bertolino, who brings 20 years of experience in financial services and the property market.

With his extensive knowledge and expertise, we find clients can trust the guidance provided by the team.

The company prides itself on delivering expert advice tailored to each client’s unique needs.

By getting to know their customers on a personal level, Your Mortgage Experts ensures that they provide bespoke and quality mortgage advice.

With access to over 90 mortgage lenders and thousands of products, Your Mortgage Experts can offer clients a wide range of options to choose from.

Whether clients are looking for mainstream or specialist lenders, we’re impressed that the company can help find a solution that is right and most cost-effective for them.

The company aims to make the mortgage process seamless and hassle-free for clients.

By leveraging their expertise and industry knowledge, Your Mortgage Experts can guide clients through every step of the mortgage journey, saving them time and money in the process.

FAQs About Mortgage Brokers in London 

Is it better to get a mortgage through a broker or a bank?

Getting a mortgage through a broker or a bank are both good options, depending on what you value more. A mortgage broker can offer a wide array of options and can streamline the process for you. 

They can also guide you every step of the way, which is ideal especially for first-time buyers. Still, working with a bank directly can give you more control in general and would cost less.

Do mortgage brokers charge a fee?

As for how much services would cost, it depends. Brokers do get a commission paid by the lender usually, but it typically ranges from 0.50 percent to 2.75 percent of the loan principal. 

Can a mortgage broker give advice?

Yes, a mortgage broker can give advice especially on debt structuring. They’ll help you figure out what is best for your needs at the time. 

They can also advise you on the lending process since they have extensive experience working with mortgages.

When should I see a mortgage broker?

It’s best to see a mortgage broker as soon as you’ve got a property goal in general.

However, we do think that whether you’re just checking your options, have long-distance goals, or just want clarity on mortgages and the steps you should take, you’ll benefit from a consultation with a mortgage broker. 

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