The 5 best life coaches in London for real talk, real results 

A life coach? Why do we need other people to tell us how to live? Can’t we just wing it?

Well, when you’ve been in countless moments when you’re just at the mercy of life, having a clear direction starts making sense. There are just times when the right guidance can really boost your soul.

To that end, our team got together to give London’s best-known life coaches a try. We polled our regular readers, checked out the coaches getting the most mentions on platforms like Facebook and Instagram, and basically tested all we could to find the top ones!

How much does a life coach cost in London?

The cost of a life coach in London starts between £50 to £70 per hour, but it can go up to £150 per hour or more depending on the track record of the coach. It also depends on the type of program you’re in.

How we chose

  • Certifications and Training: Just like you wouldn’t want an untrained chef making your sushi, we picked coaches with top-notch certifications.
  • Approach and Style: We prefer life coaches whose style and approach are flexible and adaptable for a wide range of clients. That’s why we have practical, action-oriented coaches, as well as those who offer warm, inviting conversations and thoughtful advice over multiple talk sessions.
  • Value for money: We naturally preferred life coaches who offer great value without breaking the bank. Sure, your future is priceless, but your wallet has feelings too!
  • Proven Results: We opted for life coaches who can show tangible results from their coaching sessions. Just like you wouldn’t buy a car without test-driving it, you want proof that their guidance actually works.

1. Jacqueline Hurst


Location: 58 Grosvenor St, London W1K 3AJ, United Kingdom

Contact: +44 20 4538 6356

Opening hours: Monday – Friday: 9:00 AM – 7:00 PM

Approach/Style: Advanced Structured Hypnotherapy, NLP and CBT | Analytical but warm and inviting 


Having worked with 7,000 clients worldwide, Jacqueline Hurst’s track record definitely made her stand out among our options. She offers exclusive coaching that focuses on personal improvement, self-confidence, and empowerment.

In addition to one-on-one coaching, Jacqueline offers different programs like intensive breakthrough days and life-changing work weeks. These options provide clients with the flexibility to choose a format that best suits their lifestyle and needs. 

She also offers online coaching, making it easier to fit sessions into a busy schedule. Each session is also pretty comprehensive via Zoom, taking around 1.5 hours to complete. 

While we did find a client who wasn’t satisfied with the coaching, that seemed to be an outlier. Nearly all others were more positive about her personalised and transformative approach.


  • Worked with 7,000 clients worldwide
  • Offers a range of programs
  • Online coaching available 
  • Comprehensive 1.5-hour sessions via Zoom
  • Free 30-minute consultation
  • Free e-book


  • Minor reports of dissatisfaction

Working with Jacqueline has been transformative for me and given me a fresh outlook on life. The tools and techniques that she taught me during our sessions will help support me forever. I highly recommend Jacqueline to anyone looking to make meaningful changes in their life.

Holly Widnall | Google Reviews 

Jacqueline has really changed my outlook on life. I was struggling a lot with the feeling of being stuck, but since working with Jacqueline I have a new approach and am finding my life is progressing in the way I always wanted it so. I cannot recommend working with Jacqueline enough!

Reagan Muir | Google Reviews 

2. Nick Hatter


Location: 34, New House, 67-68 Hatton Garden, London EC1N 8JY, United Kingdom

Contact: +44 20 3488 0210

Approach/Style: CBT/C, NLP, Psychodynamics, Guided Imagery & Visualisation, and Psychodynamics FUSION® Therapeutic Coaching | Objective and action-based programs


Nick Hatter has earned his spot as one of London’s best life coaches for big names, seeing as he’s trusted by celebrities, investors, musicians, and even clinical psychologists.

In our opinion, Nick makes everything easier and more straightforward through his coaching packages. Options can go from 6 weeks to 12 months, with costs ranging from £3,456 + VAT to £14,400 + VAT.

While Nick’s rates are on the pricier side, he does have options to make them more accessible. Thanks to financing, clients can spread the cost of their chosen package over 12 months.

His one-to-one coaching includes a psychometric assessment and growth assignments to tailor the plan to your needs. Additionally, the 24/7 support via email and WhatsApp between sessions is a major plus in our book. 


  • Trusted by big names and celebrities 
  • Offers flexible coaching packages
  • Financing options available
  • Provides 24/7 support 
  • Registered with EMCC 
  • Reigstered with the Association for Coaching
  • Insured 


  • High rates

Nick is a fantastic coach. Highly empathetic, insightful and compassionate, Nick’s coaching enables me to gain a different perspective on challenging areas of my life and find a way forward as quickly as possible. Nick also very effectively helps me to cut out the noise and identify the key areas where I need to focus my time and energy to get the results I want. Highly recommended

Samantha Hilldon | Google Reviews 

I found Nick’s low-ego, empathetic, compassionate and substantive approach to life coaching refreshing. Nick helped me discover some of my limiting beliefs, which were holding me back from following through with my ambitious goals. I also found his strategies to counter limiting beliefs effective – I’ve had tangible results. Not only is he a fantastic coach, but also a stand up guy, highly recommended.

Mubarak D | Google Reviews

3. Danny Rahim


Location: Clark House, Coleridge Gardens, London SW10 0RS, United Kingdom


Opening hours: Monday – Thursday: 10:00 AM – 8:00 PM

Approach/Style: Positive Psychology and Coaching Psychology (MSc) | Holistic, communication-based coaching (oral, verbal, nonverbal and listening) 


What we loved best about Danny Rahim is that he offers life coaching for both individuals and groups. He also offers packages ranging from 6 to 12 weeks, with each packaging targeting different areas of personal growth. 

Clients also have the option to do the coaching sessions either in-person or via Zoom. We appreciate these options since coaches only offer either, but rarely both.

With the option to book a 30-minute discovery call for free, we see Danny as an accessible option for those who are just trying out. However, if you wish to continue towards a 1.5 hour deep dive after, it’ll cost you £200.

Finally, out of all the life coaches we’ve encountered, Danny offers the most competitive rates (even his group rates cost less than most). Plus, booking his services is super-easy, as it can be done via his website. 


  • Offers life coaching for both individuals and groups
  • Flexible coaching packages 
  • Sessions available in-person or via Zoom
  • Competitive rates
  • Easy booking process via his website


  • Proceeding dive after discovery call costs  £200

Danny is a fantastic coach. He is warm, friendly, knowledgeable and really cares about his clients success. Working with Danny hugely improved my self-awareness, confidence and also enabled me to identify skills gaps that were hindering my progression. I would 100% recommend working with Danny as your coach

Shivani Chamarty | Google Reviews 

Danny is a wonderful coach. His professionalism, experience and knowledge shone through in my sessions with him. He has a fantastic ability for non-judgemental listening and insightful questions that enabled a greater understanding of the challenges I was facing in my life and the actions I needed to take. Thank you Danny.

Sean Breen | Google Reviews 

4. Nina Madden


Location: 2 Drayson Mews, London W8 4LY, United Kingdom

Contact: +44 7906 255529

Opening hours: Monday – Friday: 10:00 AM – 7:00 PM

Approach/Style: NLP, EMDR | Communication-based coaching 


Nina Madden has 20 years of experience providing both life coaching services and therapy. She’s also an accredited ICF Coach and NLP Master Practitioner, which assured us of her qualifications.

Beyond this, we also value her approach to life coaching, which clients say is very supportive. In particular, most of them noted how bright and dynamic she is, often making sessions more fun and enjoyable.

On top of that, her sessions only cost about £125 to £450, making her a good choice for those who want both affordability and flexibility. On the other hand, it may be limiting for those who want something for the long term.

Nina offers a free 30-minute discovery call, giving individuals a chance to see if she’s the right fit. Booking is also simplified and easy, which is always a plus in our book.


  • 20 years of experience
  • Accredited ICF Coach and NLP Master Practitioner
  • Supportive and dynamic approach
  • Affordable session
  • Free 30-minute discovery call 
  • Simplified and easy booking process


  • No coaching packages

Nina’s passion for coaching and her teaching were fantastic. Authentic and supportive and you never felt like just another customer. I chose this course after an incredibly poor experience with another provider and Nina’s support and assurance was welcomed. Choose this course if you want value, and professionalism.

Paul Jennings | Google Reviews 

An intense, experiential, and life-changing immersion into key NLP concepts. Nina excels at creating a transformative group learning environment online, where the class dynamics significantly enrich the personal experience. This course is gold for those ready to fully engage and undergo personal transformation through the NLP learning process.

Valerie Roberts | Google Reviews 

5. Annie Fontaine


Location: 9 Vanderbilt Rd, London SW18 3BG, United Kingdom

Contact: +44 7872 055567

Opening hours: Monday: 10:00 AM – 7:00 PM | Tuesday – Thursday: 10:00 AM – 5:00 PM | Friday: 10:00 AM – 2:30 PM

Approach/Style: CBT | Consultation, strategy-based, and goal-oriented approach 


With qualifications in life coaching and a focus on improving communication in relationships, Annie Fontaine offers a personalised touch that clients rave about. 

During our interviews with past clients, many praised Annie for creating a safe space to explore their thoughts and goals.

One of the best things that Annie offers is the flexibility of her programs, which range from short-term life plans to intensive long-term coaching.  

Rates vary from £1,280 to £4,680 depending on the level of support required. However, some potential clients might find the lack of upfront fee disclosure a bit off-putting, as costs are discussed only after the initial consultation.

Clients can choose between one-on-one sessions or group coaching. This is a plus in our book because this option usually isn’t available with other coaches. 

Additionally, we love the live call sessions, which provide regular and interactive support throughout the program. And packages ranging from 10-week courses to 6-month programs, there’s something for every goal. 


  • Flexible programs and packages
  • Competitive rates
  • Offers one-on-one and group coaching
  • Has live call sessions


  • Unclear upfront fee

I have done two of 3 month sessions with Annie, first to help me with regaining my core self and values after a relationship breakdown and secondly to help with daughters anxiety. I am so calm and stable since the sessions almost nothing rattles me anymore. Particularly helpful CBT reframing, coping mantra, wants and needs and values.

Claire Davis | Google Reviews

Annie’s approach to relationships is truly transformative. She helped me see patterns in my behavior that were holding me back and gave me practical advice on how to communicate more effectively with my loved ones. I am so grateful for her guidance and would recommend her to anyone struggling in their relationships.

Elena Russell | Google Reviews


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