Some call them influencers, others call them tastemakers, but we call them enigmas wrapped in hashtags. They’re the ones who make people double-tap, book specific services, or buy what they’re wearing.
London has its share of these magical people. Whether you’re here as a brand seeking a new partner or a private individual seeking a new person to follow, we can help! Here’s our list of the most famous influencers in London.
Nano-influencers
Flik
Media credit: sass_spice_andallthingsnice
Instagram followers: 3,166 followers
Contact: [email protected]
Niche: Lifestyle & food
Previous brand partnerships: Made with Love, Dior Beauty, & Candy Appliances UK
Engagement rate: 2.55%
Top follower demographics:
- Age – 25 to 34 years old
- Gender – 92% female & 8% male
With over 3,166 Instagram followers, Flik shares her passion for food, travel, baking, and London lifestyle through engaging posts. Her content is known for its authenticity and personal touch.
Her Instagram feed is a visual journey that invites followers to explore London’s hidden gems, from charming cafes and stylish boutiques to her own kitchen creations. Her ability to capture everyday moments in an aesthetically pleasing way has earned her a dedicated following.
Courtney
Media credit: courtgettingfit
Instagram followers: 3,496 followers
Contact: You may contact her on IG
Niche: Fitness
Previous brand partnerships: Skinny Food Co. & Creative Nature
Engagement rate: 5.05%
Top follower demographics:
- Age – 25 to 34 years old
- Gender – 75% female & 25% male
Courtney’s content offers a diverse range of workout routines, from high-intensity interval training (HIIT) to strength training and yoga, catering to followers of all fitness levels.
She emphasises the importance of mental well-being alongside physical fitness, promoting a holistic approach to wellness. Hence, she also shares nutritious recipes and meal plans to support a balanced diet, helping her followers achieve their health and fitness goals.
Brogan
Media credit: broganfernpigott
Instagram followers: 3,519 followers
Contact: [email protected]
Niche: Lifestyle & cats
Other platforms: Youtube, Facebook & Tiktok
Previous brand partnerships: Pact Coffee, Olay, & Joyshaper Shop
Engagement rate: 0.01%
Top follower demographics:
- Age – 25 to 34 years old
- Gender – 74% female & 26% male
Brogan creates engaging content centred around her lifestyle and love for cats. Her social media presence is a delightful blend of daily life and adorable cat interactions, resonating with pet lovers and lifestyle enthusiasts.
Expanding her reach beyond Instagram, Brogan shares her content on YouTube, Facebook, and TikTok. This multi-platform strategy allows her to connect with a wider audience through diverse formats, from short TikTok videos to in-depth YouTube vlogs.
Lucie Loves
Media credit: lucieloves
Instagram followers: 7,022 followers
Contact: [email protected]
Niche: Lifestyle & travel
Other platforms: Website, Facebook, Youtube, Twitter
Previous brand partnerships: Google Pixel & WSET School London
Engagement rate: 0.87%
Top follower demographics:
- Age – 25 to 34 years old
- Gender – 42% male & 58% female
Lucie’s online influence extends beyond Instagram, encompassing a dynamic presence on Facebook, YouTube, and Twitter. This multi-channel approach allows her to connect with diverse audiences through varied content formats, showcasing her versatility as a creator.
Her blog, established in 2009, has become a well-respected resource covering a wide array of lifestyle and travel topics. Lucie’s authentic voice and personal storytelling style foster genuine engagement with her audience, making her a trusted figure in the digital landscape.
Micro-influencers
Alice Tate
Media credit: alice_tate
Instagram followers: 27,300 followers
Contact: You may contact her via IG
Niche: Motherhood & travel
Other platforms: Website
Previous brand partnerships: Vinted & Theatre of Wine
Engagement rate: 1.11%
Top follower demographics:
- Age – 25 to 34 years old
- Gender – 82% female & 18% male
Alice Tate’s Instagram feed seamlessly blends her professional expertise as a travel writer and PR manager at The Hoxton. She also shares her personal experiences as a mother living in South-East London.
Her posts offer a unique mix of practical travel tips and relatable anecdotes from her daily life, including updates on her 1930s home renovation. Alice’s ability to integrate her professional insights with her personal passions creates content that’s both informative and engaging.
Sasha Wilkins
Media credit: sashawilkins_
Instagram followers: 45,300 followers
Contact: [email protected]
Niche: Cottage life
Other platforms: Website, Facebook & Tiktok
Previous brand partnerships: The Curated Store & FORDS GIN
Engagement rate: 1.29%
Top follower demographics:
- Age – 25 to 34 years old
- Gender – 83% female & 17% male
Sasha’s Instagram feed and blog, Liberty London Girl, are a captivating blend of lifestyle, dogs, and photography. Her content often showcases the charm of Cotswolds living, seamlessly merging cottage life with high-fashion insights.
With an impressive background as an executive fashion editor in both London and New York, Sasha’s expertise shines through in her posts.
Her work with global brands and top-tier publications, along with numerous awards and recognition from Vogue Paris, further solidifies her position as a respected influencer in the fashion and lifestyle space.
Eva Katzler
Media credit: poppy_loves_london
Instagram followers: 59,200 followers
Contact: You may contact her on IG
Niche: Lifestyle, travel & food
Other platforms: Website, Facebook, Twitter & Tiktok
Previous brand partnerships: Oh Squirrel & Smokey Kudu
Engagement rate: 1.20%
Top follower demographics:
- Age – 25 to 34 years old
- Gender – 75% female & 25% male
With a decade of experience in branding and communications, Eva Katzler knows a thing or two about capturing attention. Her content, which combines lifestyle inspirations, travel tales, and culinary escapades, is like a good espresso: bold, flavourful, and a little addictive.
Eva’s content charms her audience with a personal touch that feels like catching up with a friend over brunch. From jaw-dropping travel stories and mouth-watering food adventures to stylish home interior tips, she doesn’t just share the pretty stuff – she spills the practical secrets, too.
Coral Manson
Media credit: stripeycoral
Instagram followers: 80,400 followers
Contact: [email protected]
Niche: Fashion, lifestyle & travel
Other platforms: Facebook
Previous brand partnerships: BST Hyde Park, Avon UK, and Sienna X
Engagement rate: 0.42%
Top follower demographics:
- Age – 35 to 44 years old
- Gender – 75% female & 25% male
With 27 years of experience in the fashion industry, Coral is a seasoned pro who’s seen it all. Her extensive experience shines through in her sophisticated yet practical fashion advice, making her a trusted voice in fashion, beauty, and travel.
Her Instagram feed is a stylish mix of fashion, travel, and beauty, all embodying her Midlife Chic ethos. This unique angle resonates with a niche audience that craves a blend of elegance and practicality.
Katya Katkova
Media credit: eastlondonmornings
Instagram followers: 113,000 followers
Contact: [email protected]
Niche: Food, lifestyle & travel
Other platforms: Website, Facebook, Twitter, Tiktok
Previous brand partnerships: LVMH, Pernod Ricard, and Visit London
Engagement rate: 0.01%
Top follower demographics:
- Age – 25 to 34 years old
- Gender – 65% female & 35% male
Katya has a knack for capturing the essence of culinary delights, picturesque travel destinations, and the vibrant lifestyle of London. With her background as a photographer, she possesses a keen eye for detail and composition, making her Instagram feed a visual feast.
She loves exploring hidden gems in East London. She shares these discoveries with the same enthusiasm she had when she started her blog back in 2009, just a year after moving there.
She even has a lifestyle blog that caught the attention of major press outlets in 2018, including The Telegraph, Evening Standard, and Passion Passport.
Macro-influencers
Millie Hannah Stewart
Media credit: milliehannahhh
Instagram followers: 395,000 followers
Contact: You may contact her on IG
Niche: Fashion, travel & beauty
Other platforms: Tiktok
Previous brand partnerships: Asos, BooHoo, NastyGal, Pretty Little Thing, and Moschino
Engagement rate: 2.12%
Top follower demographics:
- Age – 18 to 24 years old
- Gender – 64% female & 36% male
Millie Hannah Stewart started gracing Instagram with her modelling prowess in April 2016. She quickly got scooped up by major agencies, such as Select London, Select LA, and Modelwerk Germany.
With an innate sense of style and a keen eye for aesthetics, Millie’s digital presence is nothing short of visually stunning. She consistently showcases the latest fashion trends, luxurious travel destinations, and beauty routines with a polished and professional touch.
Despite her jet-setting lifestyle and packed schedule, Millie keeps it real by sharing glimpses of her personal life. She shares heartwarming family moments and behind-the-scenes content that makes her followers feel like part of her journey.
