Every bride should know them: the 6 best bridal designers in London

Can’t find the right dress for your special day? Don’t worry, London’s bridal designers are here to rescue you from a closet full of pastel chiffon. Think less Katherine Heigl and more runway-ready royalty! 

We’re diving into the heart of London’s bridal scene, where creativity and craftsmanship collide to create anything but ordinary gowns. So, join us as we find the best bridal designers in London who’ll finally give you a dress that deserves a starring role.

How much do bridal designers charge in London?

On average, most bridal designers in London charge around £3,250. However, the final cost may change depending on the design, designer’s fee or any alterations.

How we chose

  • Design aesthetic – We evaluated each designer’s signature style, versatility, and ability to cater to diverse tastes and preferences.
  • Customisation options – We prioritised designers who provide customisation services, allowing brides to personalise their dream gowns.
  • Industry recognition – We considered awards and accolades received by the designers as a testament to their talent and innovation.
  • Sustainability practices – We looked for designers who prioritise ethical sourcing and sustainable production methods.
  • Client reviews – We considered reviews and testimonials from past brides to gauge their satisfaction by paying close attention to feedback on communication, professionalism, and the final gown’s fit and design.

1. Sassi Holford London Bridal


Location: 82 Fulham Rd., South Kensington, London SW3 6HR, United Kingdom

Contact: +44 20 4576 2506

Operating hours:

  • Monday – 11:00 AM to 7:00 PM
  • Tuesday – 10:00 AM to 6:00 PM
  • Wednesday to Thursday – 12:00 PM to 8:00 PM
  • Friday to Saturday – 10:00 AM to 6:00 PM


Established over forty years ago, Sassi Holford has become one of our absolute favourites for bespoke bridal gowns. When we visited, we were blown away by the blend of timeless elegance and modern sophistication in their designs. 

They’re well known for their gowns that feature phenomenal lines, exquisite tailoring, and luxurious fabrics sourced from Europe. 

While you can check out their bridal collections like 2024’s Harmony, 2023’s Let There Be Love, 2022’s Love Conquers All, and 2021’s Asteria, we have a soft spot for Sassi’s Signatures. 

We also spoke with several brides who couldn’t stop raving about their experiences. The staff’s dedication and the intimate, personalised service were recurring highlights.


  • High-quality craftsmanship
  • Customisable designs
  • Sustainable practices


  • Premium pricing

Gets expert assistance from the team 

“I had the best experience of choosing and buying my wedding dress at Sassi Holford. Sanda, Amrita and the team were absolutely amazing and so professional. Sanda helped me choose the perfect dress, and Amrita made it fit like a glove. I lost 13kg between when my first measurements were taken and the wedding day so the dress had to be altered significantly. The team made it fit perfectly. And at every fitting appointment me and my bridesmaids and my mum felt so special with all the attention and bubbles. My dress and veil were 100% silk, and everyone at the wedding said I looked stunning. The ladies gave me a 10% discount for dry cleaners as well, who collected and delivered my dress back to me in a beautiful box.”

Tatiana Eerdekens, Google Review

Accommodates requests for chosen fabrics

“I had known for several years that I wanted a Sassi Holford wedding dress. I kept looking at all the different collections and loved everything but was worried that nothing would suit me. There was a dress “Ophelia” from a collection done a few years ago where I loved the fabric and I rang the store to see if they still had this fabric available. I met with Sanda and we went through different silhouette’s and what would suit me most and I left feeling so happy and was so excited! Meeting Amrita and getting the dress fitted was magical, it was just the best. I love my wedding dress and I miss wearing it, thank you Sassi Holford and the team!”

Rachel Hill, Google Review

2. Caroline Castigliano


Location: 154 Brompton Rd, London SW3 1HX, United Kingdom

Contact: +44 20 7590 9120

Operating hours:

  • Tuesday to Wednesday & Saturday – 10:00 AM to 6:30 PM
  • Thursday – 11:00 AM to 8:00 PM
  • Friday – 10:30 AM to 6:30 PM


With over 30 years in the bridal industry, Caroline Castigliano stands out for her exquisite bridal gowns and prestigious reputation. Her work has graced numerous celebrities and high-profile events, including the 2011 royal wedding of Prince William and Kate Middleton. 

One of the things that sets them apart is how their gowns are constructed. Each dress starts with an interior corset that sculpts and enhances the bride’s figure to provide a timeless and glamorous silhouette. 

Her collections are always updated to reflect modern trends while maintaining a timeless appeal. We particularly adore collections like “Love Story” “Icon” and “Celebrating Romance”.

For brides who cannot visit their boutique, you can easily book a virtual consultation. This service allows you to start your dress journey from the comfort of your own home.


  • Extensive experience
  • Unique corsetry
  • Virtual consultations


  • A few reports of poor customer service

Guides you through the dress selection journey

“The most amazing experience with Val and Alice. They were able to articulate what I was feeling and why about every dress and guide me through the journey with soft, unobtrusive suggestions. I found my dream dress and am SO excited for my final fitting because I know it will be even better. The CC dresses are absolutely beautiful – it was difficult finding one I didn’t like! Thank you to the CC team!”

Emily Briggs, Google Review

Provides exceptional assistance

“The most incredible wedding dresses ! I had the most amazing experience with Caroline and her wonderful team who helped me through the whole process of finding the perfect wedding dress to suit me. Everyone was so helpful, even to the very last detail. Definitely recommend to anyone who wants  a more personal and lovely experience to buying a wedding dress.”

Tom Howe, Google Review

3. The OWN Studio 


Location: 374-378 Old St, London EC1V 9LT, United Kingdom

Contact: +44 20 7209 3484

Operating hours:

  • Tuesday – 10:00 AM to 5:00 PM
  • Wednesday to Thursday – 10:00 AM to 7:00 PM
  • Friday to Sunday – 10:00 AM to 5:00 PM


Founded in 2019 by Jess Kaye and Rosie Williams, The OWN Studio has quickly become one of our go-to names in contemporary bridal fashion. 

We love their iconic minimalist and modern designs that break away from the traditional bridal stereotypes since they offer a refreshing take on wedding wear.

When we visited, we were amazed by their bespoke service. Brides can create unique, custom gowns through personalised consultations, tweaking existing designs or starting from scratch. 

In fact, we spoke with some customers who raved about their made-to-order and custom pieces, perfect for various formal occasions.

They even take it up a notch by offering a range of evening wear that maintains the same high standards of design and craftsmanship. 

Another thing we admire is their aim to break the unsustainable cycle of bridal wear by designing pieces that can be worn beyond the wedding day. Yep, they can be your go-to place if you’re planning to pass on your dress.

They accomplish this through a “Sartorially Sustainable” approach. This includes using fabric offcuts for bespoke accessories and offering tips for garment restyling and dyeing.


  • Sartorial sustainability
  • Modern and minimalist designs
  • Customisable gowns


  • A few reports of inaccurate measurements

Offers effortless collaboration and seamless communication

“I am so grateful I got my rehearsal dinner dress from the own studio. I truly felt like a celebrity and the absolute best version of myself. The team was easy to work with, communicative and I literally only needed to shorten the dress- the tailoring was unbelievable and the team is so talented. My gown was so soft, well made, and I couldn’t wait to wear it. It surpassed all my wildest expectations!!! 10000% recommend for any formal needs. Not to mention that the girls styled me with an awesome tuxedo blazer and I felt like the coolest person ever. Can’t wait to dye the dress and wear it for many years to come!!!!”

Brooke Cowen, Google Review

Provides attentive service with unlimited try-on options

“I knew I didn’t want the traditional wedding dress and The Own studio ticked all the boxes for me. Isabella was attentive and allowed me to try on as many items as I wanted. The silky material is like nothing I’ve felt before. The studio itself is stunning and the seamstress for the final fitting knew exactly how to tweak the dress. I’m looking forward to getting her to tweak the dress further so I can wear it again. Thank you for helping me feel my best on my wedding day!”

Cat Langdon, Google Review

4. Andrea Hawkes Bridal


Location: 36 Danbury St, London N1 8JU, United Kingdom

Contact: +44 20 7704 0236

Operating hours:

  • Monday – 9:00 AM to 4:30 PM
  • Tuesday to Wednesday – 10:00 AM to 6:00 PM
  • Thursday – 12:00 PM to 8:00 PM
  • Friday to Saturday – 10:00 AM to 6:00 PM


Since opening its doors in 2013, Andrea Hawkes Bridal has become a shining star in the London bridal scene. 

When we went inside, we were greeted by a warm atmosphere. The staff were knowledgeable and passionate about the brand since they took the time to understand each bride’s unique vision. 

What makes them different from the rest is that their gowns are made with precision using natural silk fabrics, luxurious plant-based TENCEL fabrics, delicate French lace, and intricate beading.

We were also smitten with their unique collection of bridal separates and jumpsuits since it offers a modern and versatile alternative to traditional gowns.

Another thing that really stood out to us was their great customer service. They have a handy chat feature on their website so you can easily connect with their team and ask questions. 


  • Years of experience
  • Variety of fabrics
  • Chat feature


  • Small boutique

Achieves a bespoke feel through personalised tailoring

“I’ve been following Andrea Hawkes’ design for quite some time, and I knew I’m gonna find something I love there before i visited the store. I found my Elizabeth bias cut dress during the sample sell. It was simple but elegant. The team had been extremely helpful with my alterations, and my request to have some tailored add-on at the back. It felt like a completely tailored made dress. I received so much compliment on my big day.”

Luvina Yao, Google Review

Experiences immediate reassurance upon entering the shop

“I knew the second I got engaged I would only be stepping foot in Andrea Hawkes and no other dress shop! That put a lot of pressure on finding the right dress, but the second I stepped inside and was greeted by Siobhan I knew it was a fantastic choice. The dresses were obviously impeccable (I was aiming for minimalistic, classy, and particularly long sleeves), but it was the personal service, the artwork on the walls, and even the cool Japanese style tea cups used to serve a rhubarb fizz. If you want to avoid the cliche dress fitting experience, and indulge in modest luxury I can’t recommend Andrea Hawkes enough.”

Hannah Hilton, Google Review

5. Annie’s Ibiza – London


Location: 3 Newburgh St, Carnaby, London W1F 7RE, United Kingdom

Contact: +44 20 3730 9040

Operating hours:

  • Monday to Saturday – 11:00 AM to 7:00 PM
  • Sunday – 12:00 PM to 6:00 PM


Annie Doble, the creative force behind Annie’s Ibiza, started her journey in Ibiza and has now brought her extraordinary vision to London. 

She sets herself apart from the rest of the designers on our list by focusing on rare couture techniques, Victorian corsetry, and intricate embroidery.

But honestly, we think the best part is that you can still customise her vintage-inspired 17th-century silhouettes to suit your style. Just pick your favourite and email [email protected] for the details if you need that.

The boutique isn’t just about bridal gowns, though. We saw firsthand how they offer a range of items including coats, jumpsuits, trousers, bags, accessories, and boots. 

And if you’re dreaming of a destination wedding? No problem. They ship worldwide, so you can get your dream dress delivered wherever you are. 


  • Couture pieces
  • Range of items
  • Worldwide shipping
  • Next day delivery (UK)


  • A few reports of poor customer service
  • A few reports of incomplete orders

Allows customers to try on multiple amazing dresses

“Annie and team were incredibly nice for allowing my girls to try on so many amazing dresses today in your store.  They had a wonderful time and it may well be the highlight of our trip!   The staff was exceptionally kind to us and just really nice to be around.   Wish you only continued success with your store and I know the girls will be dreaming of many of the dresses.”

David Ronn, Google Review

Provides a welcoming and inclusive atmosphere

“I’m so in love with this store!!! I have been following them on Instagram for a while and decided that I needed to visit while I was in London. I was a little nervous to go in because many high end boutiques dismiss you as a possible client if your not a size 6. But as soon as I walked in I was treated like a princess. The staff were so kind and helpful, it felt like trying on dresses with friends! I ended up buying the most beautiful dress and I hope to come back again soon!”

Sarah Johnson, Google Review

6. Atelier Tammam Sustainable Couture Fashion

Location: 5 Hastings St, London WC1H 9PZ, United Kingdom

Contact: +44 20 7388 5924

Operating hours:

  • Monday – Wednesday: 10 AM – 5 PM
  • Thursday: 11 AM – 6 PM
  • Friday: 11 AM – 2 PM


Atelier Tammam Sustainable Couture Fashion is a pioneering force in the fashion industry, celebrated for its commitment to sustainability and haute couture craftsmanship since its establishment in 2007. With a strong emphasis on ethical practices, Tammam has set itself apart by offering bespoke, one-of-a-kind garments that not only epitomize elegance but also uphold environmental responsibility. 

We like that Tammam excels in sustainable fashion, leading the charge with its dedication to using ecological, cruelty-free, and fairly traded raw materials. Their “fibre to finishing” approach ensures complete transparency and ethical integrity throughout the supply chain, setting a benchmark in the industry for sustainable practices. 

Furthermore, prospective brides seeking a gown that embodies both luxury and ethical responsibility will find Tammam’s bespoke offerings irresistible. Each gown undergoes a meticulous creation process, involving multiple fittings and intricate hand-sewn details. This personalized approach guarantees a perfect fit and a garment that reflects the client’s unique style and personality, making it a cherished heirloom for years to come.

However, the exclusivity of Tammam’s bespoke service means that clients must plan well in advance. The meticulous craftsmanship and attention to detail necessitate booking appointments months ahead of time, which may not accommodate last-minute wedding plans or tight timelines. 

In conclusion, Atelier Tammam Sustainable Couture Fashion stands at the forefront of sustainable haute couture, offering brides a rare combination of luxury and environmental consciousness. Their commitment to ethical fashion practices and exquisite craftsmanship ensures that each gown tells a story of artistry and responsible consumerism. For brides who prioritize sustainability without compromising on style, Tammam’s bespoke couture represents an exceptional choice, embodying the essence of modern luxury with a conscience.


  • Leading in sustainable fashion with ethical practices
  • Bespoke gowns crafted to perfection, reflecting individual style
  • Wide array of gown choices


  • Requires advanced booking due to exclusive and time-intensive process

Here are some reviews from their clients:

“The team at Tammam helped me create this beautiful bespoke wedding dress from a vintage garment, by completely deconstructing it and tailoring it to fit me perfectly. They are professional, highly creative and have an excellent eye for detail. Thank you so much.”

“I am extremely lucky as Atelier Tammam made my wedding dress – after trying on a host of unflattering dresses, I was incredibly fortunate to have Lucy make my dress for me. It was absolutely perfect, which is incredible given that I tried on so many and couldn’t find anything I even remotely liked. She listened to everything I wanted but the dress was even better than I imagined. I recommend them to everyone I know who’s getting married!”

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